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Exponential Organizations Hypergrowth Strategies and Firm Performance: The Moderating Role of Firm Size and Marketing Spending

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Business Administration, Yarmouk University, Irbd, Jordan., Tubaishat*, Hamza, Faouri, Refaat, Public Administration, Yarmouk University, Irbd, Jordan., Alshammari, Hussam, Business Administration, Yarmouk University, Irbd, Jordan.·2021·International Journal of Management and Humanities
DOI 10.35940/ijmh.g1262.035721
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Abstract

With the increasing concerns of hypergrowth in order to compete in the international markets and survive, this study aids all firms in various industries, entrepreneurs and decision makers and draw their attention to business models and hypergrowth strategies that are applied by the fast-growing firms in the world. This study investigates the impact of hypergrowth strategy- leveraging assets that developed by Salim, (2014) and firm performance in exponential organizations; The sample size tested constituted of (34) exponential organizations form the fortune 500 and multiple regressions via Stata version 15 was applied for the time period of (2016-2019). Preliminary analysis was conducted to check the assumptions related to the regression models which include unit root, autocorrelation, residuals normality and heteroskedasticity issues. The results showed significant positive relationships between Growth in Fixed Assets (leveraging Assets strategy) and firm performance measured by ROA and ROE whereas, the moderating role of marketing spending and firm size showed insignificant impact in the relationship.

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Metadata

Authors
Business Administration, Y. U., Tubaishat*, H., Faouri, R., Public Administration, Y. U., Alshammari, H., & Business Administration, Y. U.
Affiliations
Yarmouk University (JO)
Venue
International Journal of Management and Humanities
Publisher
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Published
2021-03-30
Volume
5
Issue
7
Pages
112-121
ISSN
2394-0913 (ISSN-L)
DOI
10.35940/ijmh.g1262.035721
OpenAlex
W4231957801
Cited by
4
References
34
Citations by year
2024: 1 · 2023: 2 · 2022: 1
FWCI
0.76
Type
journal article
Language
en
Open access
Locations
International Journal of Management and Humanities (publishedVersion)
Topics
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Firm Innovation and Growth
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords
exponential organizations, firm performance, firm size, marketing budget, return on assets, return on equity, Fortune 500 companies

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