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The viability of crowdsourcing for survey research

Open access
Behrend, Tara S., Sharek, David J., Meade, Adam W., Wiebe, Eric N.·2011·Behavior Research Methods

Abstract

Online contract labor portals (i.e., crowdsourcing) have recently emerged as attractive alternatives to university participant pools for the purposes of collecting survey data for behavioral research. However, prior research has not provided a thorough examination of crowdsourced data for organizational psychology research. We found that, as compared with a traditional university participant pool, crowdsourcing respondents were older, were more ethnically diverse, and had more work experience. Additionally, the reliability of the data from the crowdsourcing sample was as good as or better than the corresponding university sample. Moreover, measurement invariance generally held across these groups. We conclude that the use of these labor portals is an efficient and appropriate alternative to a university participant pool, despite small differences in personality and socially desirable responding across the samples. The risks and advantages of crowdsourcing are outlined, and an overview of practical and ethical guidelines is provided.

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Research works printed but not linked: 2

  1. Cole, F., Sanik, K., DeCarlo, D., Finkelstein, A., Funkhouser, T., Rusinkiewicz, S., et al. (2009). How well do line drawings depict shape? ACM Transactions on Graphics, 28, 1–9. doi: 10.1145/1531326.1531334 · doi:10.1145/1531326.1531334
  2. Turk and rescue. (2007). Economist, 384(8547), 97.

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Metadata

Authors
Behrend, T. S., Sharek, D. J., Meade, A. W., & Wiebe, E. N.
Venue
Behavior Research Methods
Published
2011-03-25
Volume
43
Issue
3
Pages
800-813
ISSN
  • 1554-351X (ISSN-L)
  • 1554-3528
OpenAlex
W2086676398
Cited by
1,018
References
59
FWCI
64.03
Type
journal article
Language
en
Open access
hybrid
Licence
www.springer.com/tdm (tdm)

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CoChat. (2026). Citation check: The viability of crowdsourcing for survey research. https://app.cochat.ai/papers/10.3758/s13428-011-0081-0
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Behrend, T. S., Sharek, D. J., Meade, A. W., & Wiebe, E. N. (2011). The viability of crowdsourcing for survey research. Behavior Research Methods. https://doi.org/10.3758/s13428-011-0081-0

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