Cited by 9Qualitative Research Methods and ApplicationsQualitative Research Methods and EthicsFocus Groups and Qualitative Methods

Qualitative Research: Designing, Implementing, and Publishing a Study

Merriam, Sharan B.·2018·Advances in Library and Information Science

Abstract

This chapter takes the reader on a step-by-step journey through the process of conducting a qualitative research study using research conducted with traditional healers (THs) in Malaysia and how they diagnose and treat cancer. Upwards of 80% of Malaysians consult traditional healers before seeing a medical doctor, resulting in late-stage diagnoses and thus higher mortality rates. However, prior to this research, little was known about the role of healers and their willingness to work with, rather than outside, the Western medical system. Within this context, the theoretical framework, the specific research problem, and the research questions were identified. Next, the authors discuss purposive sampling and data collection strategies which included interviews, documents, and observations. They then present a data analysis exhibit showing how they captured specific data from the interviews to address their research questions. Finally, the authors discuss writing and publishing the results of their research.

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Crossref · 10.4018/978-1-5225-7730-0.ch001

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Authors
Merriam, S. B.
Affiliations
University of Georgia (US)
Corresponding author
Merriam, Sharan B.
Venue
Advances in Library and Information Science
Publisher
IGI Global
Published
2018-10-31
Pages
1-18
ISSN
  • 2326-4136 (ISSN-L)
  • 2326-4144
OpenAlex
W4249909366
Cited by
3
References
1
Citations by year
2026: 1 · 2025: 1 · 2023: 1
FWCI
0.00
Type
book chapter
Language
en
Open access
closed
Locations
Advances in library and information science (ALIS) book series (publishedVersion)
Topics
  • Social Sciences › Education › Qualitative Research Methods and Applications
  • Social Sciences › Sociology and Political Science › Qualitative Research Methods and Ethics
  • Social Sciences › Sociology and Political Science › Focus Groups and Qualitative Methods
Keywords
qualitative research methodology, traditional healers, cancer diagnosis, cancer therapy, late-stage cancer, integration of traditional and Western medicine, Malaysia, research design, purposive sampling, interview analysis

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