Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model
Open accessAbstract
This study aims to identify the factors which affect the consumers’ behavioural intention to adopt the Quick response code (QR-code) mobile payment. This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with the personal innovativeness construct. This study reveals that performance expectancy, social influence, habit, price value, and personal innovativeness in information technology are significantly related to behavioural intention to adopt QR-code mobile payment. However, effort expectancy, facilitating conditions, and hedonic motivation are found to be statistically insignificant. This study presents one of the few empirical works investigating the role of consumer innovativeness and thus validates the inclusion of personal innovativeness as constructed in mobile payment adoption research. Findings from this study provide valuable insights for mobile payment application developers and mobile payment marketing teams.
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Social influence did not significantly affect behavioral intention.
“Facilitating conditions, social influence, and hedonic motivation did not significantly affect behavioral intention, failing to support Hypotheses H2a, H6a, and H7.”
Social influence was significantly related to trust in technology (β = 0.567, p < 0.001).
“Finally, social influence ( β = 0.567; p < 0.001) and perceived risk ( β = 0.096; p < 0.001) were significantly related to trust in technology, providing empirical support for Hypotheses H6b and H10b.”
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References 102 · Cited by 41
- Authors
- Suo, W.-J., Goi, C.-L., Goi, M.-T., & Sim, A. K. S.
- Affiliations
- Curtin University Sarawak (MY)
- Open University Malaysia (MY)
- Venue
- International Journal of Asian Business and Information Management
- Publisher
- IGI Global Scientific Publishing
- Published
- 2021-09-15
- Volume
- 13
- Issue
- 2
- Pages
- 1-22
- ISSN
- 1947-9638 (ISSN-L)
- 1947-9646
- OpenAlex
- W4200283273
- Cited by
- 41
- References
- 102
- Citations by year
- 2026: 3 · 2025: 9 · 2024: 11 · 2023: 12 · 2022: 6
- FWCI
- 6.19
- Type
- journal article
- Language
- ng
- Open access
- diamond
- doi.org
- Licence
- Locations
- International Journal of Asian Business and Information Management (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- QR code payments, mobile payment adoption, behavioral intention, UTAUT2, personal innovativeness, consumer innovativeness, performance expectancy, social influence, habit, price value, facilitating conditions, hedonic motivation, effort expectancy
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