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The Technology Acceptance Model: A Meta-Analysis of Empirical Findings
Abstract
The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Since its inception, the model has been tested with various applications in tens of studies and has become the most widely applied model of user acceptance and usage. Nevertheless, the reported findings on the model are mixed in terms of statistical significance, direction, and magnitude. In this study, we conducted a meta-analysis based on 26 selected empirical studies in order to synthesize the empirical evidence. The results suggest that both the correlation between usefulness and acceptance, and that between usefulness and ease of use are somewhat strong. However, the relationship between ease of use and acceptance is weak, and its significance does not pass the fail-safe test.
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“Prior research shows that meta-analysis is a valuable tool for research synthesis (Hwang 1996; Lee et al. 2003; Ma and Liu 2004; Wu and Lederer 2009) and an operative instrument for hypothesis testing”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Ma and Liu 2004
In the citing paper
“This comprehensive search strategy allowed us to minimize the source bias, maximize the number of studies, and therefore increase the quality of the meta-analysis (Ma and Liu 2004) to be performed.”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Ma and Liu 2004
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MethodMarket segmentation in the cell phone market among adolescents and young adults
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“Technology acceptance model (TAM) theory indicates that perceived ease of use and perceived usefulness predict the acceptance of technology (Kwon and Chidambaram, 2000; Ma and Liu, 2004; Morris and Venkatesh, 2000).”
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Exploring the Impact of Usefulness and Enjoyment on Mobile Service Acceptance: A Comparative Study
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Exploring Uber Taxi Application Using the Technology Acceptance Model
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Fari, S. A. (2015) · Inkanyiso · doi:10.4102/ink.v7i1.234 · Cited by 10
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Predicting Knowledge Sharing Intentions in the Public Sector: Comparing TAM with TPB
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“The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology (Ma & Liu, 2004).”
BackgroundAn empirical study on the user acceptance of hotel information systems
Varol, E. S., & Tarcan, E. (2009) · University of Zagreb University Computing Centre (SRCE) · Cited by 10
Yasar, A., & Özer, G. (2016) · International Journal of Business and Management · doi:10.5539/ijbm.v11n10p91 · Cited by 9
“Technology Acceptance Model (TAM) is developed by Davis (1989).”
InfluentialMeasuring the moderating effect of age, gender and educational level on UMKM go digital program
Tikno, & Amelia, P. (2019) · AIP conference proceedings · doi:10.1063/1.5098273 · Cited by 10
Modelling household behavioural changes as an opportunity for sustainable home energy
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Formal and Informal Applications of the Technology Acceptance Model in the Hospitality Classroom
Jacques, P. H., Deale, C. S., & Garger, J. (2006) · Journal of Hospitality & Tourism Education · doi:10.1080/10963758.2006.10696865 · Cited by 10
“In a meta-analysis of empirical findings of the TAM, Ma and Liu (2004) concluded that Davis’ original findings that supported the TAM were confirmed.”
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Wang, L., Li, X., Kai, Q., & Donghai, W. (2025) · Psychology of sport and exercise · doi:10.1016/j.psychsport.2025.102822 · Cited by 11
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A Study on Students Acquisition of IT Knowledge and Its Implication on M‐Learning
Balavivekanandhan, A., & Arulchelvan, S. (2015) · The Scientific World JOURNAL · doi:10.1155/2015/248760 · Cited by 9
Al‐Ghaith, W. (2016) · International Journal of Information Technology and Computer Science · doi:10.5815/ijitcs.2016.05.06 · Cited by 9
“Actually impact of “perceived ease of use” on “attitude” confirms most prior studies ([12], [21], [31]) which found that “perceived ease of use” form the behavioural beliefs that influence individuals’ attitude toward information technology, which in turn predicts their acceptance of IT.”
ResultLee, J., & Fedorowicz, J. (2018) · Communications of the Association for Information Systems · doi:10.17705/1cais.04211 · Cited by 9
“…of many papers on the state-of-the-art of particular research areas such as the technology acceptance (TAM) model (Lee, Kozar, & Larsen, 2003; Ma & Liu, 2004; King & He, 2006; Schepers & Wetzels, 2007), end user satisfaction (Mahmood, Burn, Gemoets, & Jacquez, 2000), peer-to-peer computing…”
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Elahi, M. Z., Liang, G., Malik, M. J., Dilawar, S., & Ilyas, B. (2021) · International Journal of Business Economics and Management · doi:10.18488/journal.62.2021.84.270.291 · Cited by 10
EXPLORING THE CONSUMERS' ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL
Renko, S., & Popović, D. (2015) · Hrčak Portal of scientific journals of Croatia (University Computing Centre) · Cited by 9
ERP Acceptance: The Role of Affective Commitment
Agrifoglio, R., & Metallo, C. (2010) · Physica-Verlag eBooks · doi:10.1007/978-3-7908-2404-9_10 · Cited by 9
“Liu [19] conducted a meta-analysis based on 26 selected empirical studies on the TAM’s constructs.”
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Seniors and Information Technology: A MIS-Fit?
McMurtrey, M. E., Downey, J. P., Zeltmann, S. M., & McGaughey, R. (2012) · Journal of International Technology and Information Management · doi:10.58729/1941-6679.1026 · Cited by 10
“Since the original work of Davis (1989) and Davis, Bagozzi, and Warshaw (1989), TAM has been an integral part of the methodology of at least a hundred published research studies, both in the MIS realm and other fields (King and He, 2006; Ma & Liu, 2004).”
Examining Trends of Technology Diffusion Theories in Information Systems
Monchak, A., & Kim, D. (2011) · Journal of the Association for Information Systems · Cited by 8
Atack, L., Gignac, P., & Anderson, M. (2010) · Healthcare Management Forum · doi:10.1016/j.hcmf.2010.08.009 · Cited by 9
“An important finding was that although ease of use is an important factor, the desktop’s utility is a key factor in uptake; a finding also reported by in a recent meta-analysis of TAM study results.(6) Utility is essential in technology acceptance; even the easiest system will not be used if it does not improve result…”
ResultSteinke, F., Ingenhoff, A., & Fritsch, T. (2014) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2014.903789 · Cited by 9
“The behavioral intention to use technology is a wellexamined variable within the TAM (Davis, 1989; Ma & Liu, 2004; Schepers & Wetzels, 2007; Yousafzai, Foxall, & Pallister, 2007).”
BackgroundFactors Affecting Customers’ Purchasing Behavior in Online ShoppingPreprint
Azami, S. (2019) · SSRN Electronic Journal · doi:10.2139/ssrn.3377148 · Cited by 9
A Critique of the Marker Variable Technique: The Effect of Alternative Marker Variable Criteria
Sharma, R., Yetton, P., & Crawford, J. (2010) · Research Online (University of Wollongong) · Cited by 9
Social media use for English writing (SMU-EW): Preservice English teachers
Mukminin, A., Habibi, A., Muhaimin, M., & Hidayat, M. (2023) · Ampersand · doi:10.1016/j.amper.2023.100112 · Cited by 12
Citizens’ Adoption of Pay-to-use E-Government Services
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Analysis of Customer Satisfaction in Go-Food Services: Customer Relationship Management
Lubis, M., & Wardana, C. (2020) · International Conference on Cyber and IT Service Management (CITSM) · doi:10.1109/citsm50537.2020.9268855 · Cited by 8
“Several new variables have been incorporated into the original TAM and combined with other theoretical models to redefine the causal relationship with the main TAM variable [18] [19] [20].”
MethodElectronic banking adoption in Ethiopia: an empirical investigation
Tiwari, P. (2021) · SN Business & Economics · doi:10.1007/s43546-021-00114-0 · Cited by 8
“Several studies have confirmed the importance of PEOU in customer acceptance of the technology (Ma and Liu 2004).”
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“…perceived usefulness (PUS), perceived ease of use (PEU), attitude (ATT) and intention to continue use (IUE) The Technology Acceptance Model (TAM) is one of the most relied upon frameworks in the domain of research pertaining to information systems (Davis, 1989; Hu et al., 1999; Ma & Liu, 2004).”
MethodThe Role of Internet Self-Efficacy in Accepting Web-based Medical Records
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“…that brought up, the user’s beliefs to perform a task with confidence leads to Bandura’s self-efficacy mechanism (Lau and Woods 2009), and multiple studies (Bagozzi 2007; Betz 2004; Ma and Liu 2004; Zimmerman and Schunk 2001) have explored how self-efficacy acts as a moderator in different domains.”
BackgroundAnalysis of Consumer Perception towards Telecommunication Services
Khan, Y., ., Z. M., Shahid, M. K., & bin Ibrahim, M. (2012) · Journal of Social and Development Sciences · doi:10.22610/jsds.v3i3.690 · Cited by 8
“In addition to mentioned research (Ma & Liu, 2004; Davis, 1989; Venkatesh, 2000) further studied the attitude of customer to purchase and use Telecommunication Services which is directly link with ease of use and further acceptance among end user.”
BackgroundUsing a Modified Technology Acceptance Model to Evaluate Designing Eight Queens Chess Puzzle Game
Abu-Dalbouh, H. M. (2016) · Journal of Computer Science · doi:10.3844/jcssp.2016.232.240 · Cited by 8
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DOCTOR OF BUSINESS ADMINISTRATION
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Building Decision Support Systems for Acceptance
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“Based on a meta-analysis of 26 selected empirical studies (Ma and Liu 2004), TAM is one of the most influential and frequently tested models used to explain IT adoption in the information system (IS) literature.”
MethodPratiques de gestion mobilisatrices et implantation d’un système d’information
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Beyond Facebook: The generalization of social networking site measures
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Applied the Technology Acceptance Model in Designing a Questionnaire for Mobile Reminder System
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“Technology Acceptance Model (TAM) (Davis 1989; Davis et al ., 1989) is possibly the most frequently used among all other theories (Ma and Liu, 2004; Kim and Chang, 2007; Yarbrough and Smith 2007).”
BackgroundInvestigating Learners' Acceptance of e-Learning Courses Using Adopted Technology Acceptance Model
Khedr, A. E., Hana, M. A., & Shollar, D. Z. (2012) · Cited by 7
Financial Information Systems in Governments: Is it accepted by Public Employees?
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“The resulting behaviorial intention of users has been validated in numerous empirical studies as a recent meta study shows [21].”
ResultTechnology acceptance model: A replicated test using TETRAD
Liu, L. (2009) · International Journal of Intelligent Systems · doi:10.1002/int.20382 · Cited by 7
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Exploring the use of social capital to support technology adoption and implementation
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Barriers and enablers to teachers' adoption of online teaching at an Australian University
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Interacting with Adaptive Systems
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“Several authors have studied possible extensions to the Technology Acceptance Model (see, e.g., [54][ 44 ][39][26]).”
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Wadjdi, A. F., & Budiastuti, D. (2015) · International Conference on Science in Information Technology · doi:10.1109/icsitech.2015.7407780 · Cited by 6
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“In general, “perceived usefulness” and “perceived ease of use” have constituted a significant influence on an individual’s intention to use a technology or system [31,32].”
BackgroundThe Roles of Information Technology and Knowledge Management in Global Tourism
Kasemsap, K. (2017) · IGI Global eBooks · doi:10.4018/978-1-5225-1913-3.ch025 · Cited by 6
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“Since earlier studies showed a link between attitudes towards technology and user behavior of apps [14, 18], we also implemented a questionnaire that assesses technology readiness of participants two days after first log in.”
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Siriwatana, K., & Pongpanich, S. (2025) · BMC Oral Health · doi:10.1186/s12903-025-05729-5 · Cited by 5
“The development process was informed by theoretical frameworks such as the health belief model (HBM) [18] and the technology acceptance model (TAM) [19], which guided the integration of features to foster ease of use and perceived usefulness.”
Categorization of Technologies: Insights from the Technology Acceptance Literature
Ellis, M., Aguirre-Urreta, M. I., Lee, K. K., Sun, W. N., Liu, Y., Juan, M., & Marakas, G. M. (2016) · Cited by 5
Saltzmann, C., & Boenigk, S. (2022) · Journal of Philanthropy and Marketing · doi:10.1002/nvsm.1756 · Cited by 5
“This is consistent with numerous studies on technology acceptance that underpin this association (King & He, 2006; Legris et al., 2003; Ma & Liu, 2004; Sharp, 2007).”
BackgroundResultAlnassar, B. A. Y. (2014) · Journal of Management Research · doi:10.5296/jmr.v6i3.4751 · Cited by 5
“Many researchers have used TAM successfully to predict behavioural intent towards technology usage (Ma and Liu, 2004; Venkatesh, Morris, Davis, & Davis, 2003; Venkatesh & Davis, 2000).”
MethodModeling the relationships between perceptions about technology and attitudes toward computers
Khine, M. S., & Afari, E. (2014) · doi:10.1109/icetc.2014.6998907 · Cited by 5
“One such attempt [9] based on 26 selected empirical studies to synthesize the empirical evidence to determine the significant relationships between usefulness, acceptance and ease of use.”
BackgroundModeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)
Alzahrani, A. I., Ramayah, T., Suppiah, N., Alfarraj, O., & Alalwan, N. (2020) · SAGE Open · doi:10.1177/2158244020947104 · Cited by 5
“The TRA asserts that attitudes are influenced by beliefs, which eventually influence intentions and, thus, behavior (Ma & Liu, 2004).”
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Exploring the Romanian Students' Intention to Use the Internet of Things for Sustainable Education
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Modeling Security in Acceptance of Electronic Health Record Systems
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Modelling dynamics in decision support systems
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Intra-organizational knowledge transfer process in Vietnam's information technology companies
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Technology Acceptance Model for Zimbabwe: The Case of the Retail Industry in Zimbabwe
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“The most dominant model which has captured the most attention and has been the most frequently used to predict the adoption of technology is the Technology Acceptance Model (TAM) (Chuttur, 2009, Ma & Liu, 2004 and Hussain, 2013).”
MethodHerrador-Alcaide, T. C., & Solís, M. H. (2017) · The Turkish Online Journal of Educational Technology · Cited by 5
Identifying the User in Healthcare Information Systems Resear
McLeod, A. J., Jr., & Clark, J. G. (2007) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2007.258 · Cited by 5
“User acceptance is one of the most studied areas of information systems research [14, 15].”
BackgroundFactors Affecting RFID Subcutaneous Microchips Usage
Čičević, S., Samčović, A. B., & Dragović, M. (2019) · International Scientific Conference Sinteza · doi:10.15308/sinteza-2019-235-243 · Cited by 4
Harada, Y., Sawada, Y., Suzurikawa, J., Takeshima, R., & Kondo, T. (2022) · Journal of Occupational Therapy Education · doi:10.26681/jote.2022.060308 · Cited by 4
“The Technology Acceptance Model (TAM) has been widely used to explain how users accept new technology (Ma & Liu, 2005).”
MethodMaking mobility work in Child Protective Services: lessons from the field
Cook, M. E., & Helbig, N. (2008) · doi:10.5555/1367832.1367886 · Cited by 4
M-COMMERCE ADOPTION AND PERFORMANCE IMPROVEMENT: PROPOSING A CONCEPTUAL FRAMEWORK
Nabhani, I., Daryanto, A., & Yassin, M. (2015) · Cited by 4
Tan, P. J. B., & Hsu, M. (2018) · InTech eBooks · doi:10.5772/intechopen.79391 · Cited by 4
Turan, A., & Zehir, C. (2021) · Tehnicki vjesnik - Technical Gazette · doi:10.17559/tv-20200415165146 · Cited by 4
Pelzer, E., & Turner, B. O. (2021) · Communication Teacher · doi:10.1080/17404622.2021.2001551 · Cited by 4
“…King and He (2006) found TAM to be a valid and robust predictive model, another meta-analysis revealed that the magnitude of the predictors varies, with perceived usefulness correlating strongly but perceived ease of use only weakly with acceptance (Ma & Liu, 2004; see also Yucel & Gulbahar, 2013).”
BackgroundGünthner, T. (2022) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2022.100202 · Cited by 4
Metadata
- Authors
- Ma, Q., & Liu, L.
- Affiliations
- University of Central Missouri (US)
- University of Akron (US)
- ORCID
- Liu, Liping
- Venue
- Journal of Organizational and End User Computing
- Publisher
- IGI Global Scientific Publishing
- Published
- 2004-01-01
- Volume
- 16
- Issue
- 1
- Pages
- 59-72
- ISSN
- 1546-2234 (ISSN-L)
- 1546-5012
- OpenAlex
- W2067960261
- Cited by
- 660
- References
- 43
- Citations by year
- 2026: 30 · 2025: 28 · 2024: 23 · 2023: 33 · 2022: 35 · 2021: 36 · 2020: 24 · 2019: 24 · 2018: 24 · 2017: 26 · 2016: 28 · 2015: 31 · 2014: 45 · 2013: 30 · 2012: 38
- FWCI
- 40.16
- Type
- journal article
- Language
- ng
- Open access
- closed
- Locations
- Journal of Organizational and End User Computing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- technology acceptance model, perceived ease of use, perceived usefulness, technology acceptance, information technology adoption, user acceptance
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