Cited by 8Global Cancer Incidence and ScreeningHealth Literacy and Information AccessibilityWomen's cancer prevention and management

Cancer awareness & its association with demographic variables & mobile phone usage among the rural population of a district in north India

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Yadav, Kavita, Hariprasad, Roopa, Gupta, Ruchika, Upadhayay, Shravan, Sharma, Vishwas, Kumari, Malasha, Mehrotra, Ravi, Kumar, Sanjeev +2 more·2022·Indian Journal of Medical Research

Abstract

Background & objectives: Lack of awareness is one of the major reasons for the high morbidity and mortality associated with cancers. The present study was aimed to evaluate the awareness of prevalent cancers among the rural population in a district of north India and its association specifically with mobile phone usage. Methods: Using a stratified random sampling technique, households in three villages of Gautam Buddh Nagar district of India were selected. A house-to-house survey on cancer awareness was conducted among adults in selected households and data were analyzed to check for the association of such an awareness with sociodemographic factors and internet usage. Results: The study included 59 males and 145 females, with majority (115) being in the age group of 18-30 yr. Although most (96.5%) of the participants were aware of cancer, the common risk factors and warning signs of cancer were known to only a few. Specific risk factors for cervical and breast cancers were, however, not known to a majority (79.9% and 72.2%). A significant association between the awareness of general risk factors and warning signs as well as specific aspects including risk factors for breast, cervical and oral cancer, HPV vaccine and the education level of the participants (P<0.05 for all). Knowledge of risk factors, warning signs and cancer prevention modalities was higher among mobile phone users who accessed internet for health information. There was no significant association between age group and cancer risk factor awareness, though females were more aware of the risk factors for breast cancer (P=0.002). Interpretation & conclusions: The findings of this study highlight the existing low level of awareness of cervical and breast cancers among the rural population. The association of cancer awareness with education level and mobile phone-based internet usage suggests the potential utility of internet-based platforms such as m-health programmes for cancer prevention activities.

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Authors
Yadav, K., Hariprasad, R., Gupta, R., Upadhayay, S., Sharma, V., Kumari, M., Mehrotra, R., Kumar, S., Gupta, S., & Singh, S.
Affiliations
  • Indian Council of Medical Research (IN)
  • Department of Health Research (IN)
  • All India Institute of Medical Sciences Bhopal (IN)
Corresponding author
  • Gupta, Ruchika
  • Gupta, Sanjay
Venue
Indian Journal of Medical Research
Published
2022-07
Volume
156
Issue
1
Pages
94-103
ISSN
  • 0975-5276 (ISSN-L)
  • 0971-5916
  • 0975-9174
OpenAlex
W4311502773
Cited by
8
References
0
Citations by year
2026: 4 · 2024: 3 · 2023: 1
FWCI
0.42
Type
journal article
Language
en
Open access
Licence
cc-by-nc-sa
Locations
  • International Journal of Microbiology Research (publishedVersion, cc-by-nc-sa)
  • PubMed Central (publishedVersion, cc-by-nc-sa)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Oncology › Global Cancer Incidence and Screening
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Women's cancer prevention and management
Keywords
cancer awareness, rural population, mobile phone use, internet use, cancer risk factors, cancer warning signs, cervical cancer, breast cancer, oral cancer, HPV vaccine, educational attainment, mobile health, cancer prevention
MeSH terms
Adolescent, Adult, Breast Neoplasms, Female, Humans, India, Health Knowledge, Attitudes, Practice, Male, Surveys and Questionnaires, Rural Population, Cell Phone, Papillomavirus Vaccines, Young Adult

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