The DOI matches its Crossref record.
Visual Persuasion: The Role of Images in Advertising
Abstract
Introduction A Theory of Images in Advertising PART ONE: IMAGE AS SIMULATED REALITY Pictures and Reality Visual Form and Style Can Pictures Bridge Cultures? PART TWO: IMAGE AS EVIDENCE Visual Truth, Visual Lies PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION Editing and Montage Showing the Unspoken Epilogue Ethics of Visual Persuasion
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“However, there is also evidence that they tend to do so unthinkingly or automatically (Messaris, 1997, pp. 203-218), without necessarily being aware of the strategies deployed in such ads.”
From Visual Aspects of Media Literacy (1998) · cites this paper as Messaris, 1997
In the citing paper
“Even highly educated people with an interest in visual media-but no directly relevant education or practical experience-seem generally to be unaware of these kinds of things.”
From Visual Aspects of Media Literacy (1998) · cites this paper as Messaris, 1997
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Items 501–508 of 508
Rommerskirchen, J. (2014) · doi:10.1007/978-3-658-05757-2_13
Jessen, I. B. (2014) · Advertising & Society Review · doi:10.1353/asr.2014.0015
Soak up the Goodness: Discourses of Australian Childhoods on Television Advertisements,
Drew, C. (2013) · doi:10.4226/66/5a9780223babd
“…Certeau, 2002/1984; Miller & Rose, 2008/1997; Rose, 1999/1990), I also draw on understandings of the rhetorical functions of advertisements (Beasley & Danesei, 2002; Berger, 2004; Messaris, 1997; Robitaille, 1992) throughout this analysis to examine how advertisements attempt to influence viewers.”
BackgroundInfluentialKeay, A. L. (2013) · Joint Conference of the Information Retrieval Communities in Europe · doi:10.14288/1.0073879
Die Botschaften internationaler Weinwerbung
Saunders, R. (2011) · doi:10.1007/978-3-8349-6450-2_11
Images in fashion advertisements: their role in involvement and the consumer communications process
Santaella, M. (2007) · doi:10.31390/gradschool_dissertations.2535
“However, the role of images in studies of persuasion within advertising has been secondary to that of copy (Mårtenson, 1987; Messaris, 1997; Oh & Jasper, 2006; Pracejus, 2003; Scott & Batra, 2003).”
BackgroundInfluentialOestermeier, U., & Hesse, F. W. (1998) · doi:10.1007/978-3-322-85180-2_6
Puffery Advertising in Media Industry of Pakistan: A Study of Professionals Perception
Nawaz, T., & Khan, A. W. (n.d.) · Journal of Accounting and Finance in Emerging Economies · doi:10.26710/jafee.v7i1.1798
“Messaris (1997) in his book discusses that ads in the media and other types of advertising express difficult and prohibited content which otherwise is banned and difficult to express.”
Background
Metadata
- Authors
- Messaris, P.
- Corresponding author
- Messaris, Paul
- Venue
- Sage eBooks
- Publisher
- SAGE Publications, Inc.
- Published
- 1997
- OpenAlex
- W1505199139
- Cited by
- 684
- References
- 0
- Citations by year
- 2026: 27 · 2025: 31 · 2024: 19 · 2023: 22 · 2022: 34 · 2021: 50 · 2020: 36 · 2019: 20 · 2018: 32 · 2017: 40 · 2016: 29 · 2015: 36 · 2014: 27 · 2013: 36 · 2012: 34
- FWCI
- 88.52
- Type
- book
- Language
- en
- Open access
- closed
- Locations
- Sage eBooks (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Visual Culture and Art Theory
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Semiotics and Representation Studies
- Social Sciences › Arts and Humanities › History › Photography and Visual Culture
- Keywords
- visual persuasion, advertising imagery, visual rhetoric, intercultural communication, montage, advertising ethics
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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