The DOI matches its Crossref record; 57 of the 57 references it cites were found in a registry or an index.
Using Mass Media Campaigns to Reduce Youth Tobacco Use: A Review
Abstract
Objective.: This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relative effectiveness of campaign characteristics. Data Source.: A search of PubMed and PsycINFO conducted in March of 2014 yielded 397 studies with 34 suitable for inclusion. Study Inclusion and Exclusion Criteria.: Included were quantitative studies that evaluate an antitobacco media campaign intended to influence youth cognitions or behavior or explore the relative effectiveness of campaign characteristics among youth. Data Extraction.: An automated search and assessment of suitability for inclusion was done. Data Synthesis.: Study outcomes were compared and synthesized. Results.: Antitobacco media campaigns can be effective across racial/ethnic populations, although the size of the campaign effect may differ by race/ethnicity. Evidence is insufficient to determine whether campaign outcomes differ by socioeconomic status (SES) and population density. Youth are more likely to recall and think about advertising that includes personal testimonials; a surprising narrative; and intense images, sound, and editing. Evidence in support of using a health consequences message theme is mixed; an industry manipulation theme may be effective in combination with a health consequences message. Research is insufficient to determine whether advertising with a secondhand smoke or social norms theme influences youth tobacco use. Conclusion.: Our recommendation is to develop antitobacco campaigns designed to reach all at-risk youth, which can be effective across racial/ethnic populations. Research priorities include assessing campaign influence among lower SES and rural youth, disentangling the effects of message characteristics, and assessing the degree to which this body of evidence may have changed as a result of changes in youth culture and communication technology.
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“A review evaluating antitobacco mass media campaigns suggests that these media campaigns can be effective across various racial/ethnic populations for smoking prevention, although the size of the campaign effect may differ by race/ethnicity [39].”
From Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews (2016) · cites this paper as [39]
In the citing paper
“Existing evidence supports advertising that includes personal testimonials; surprising narrative; and intense images, sound, and editing while research is insufficient to determine whether advertising with secondhand smoke or social norms theme influences youth tobacco use.”
From Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews (2016) · cites this paper as [39]
In the citing paper
“Existing evidence supports advertising that includes personal testimonials; surprising narrative; and intense images, sound, and editing while research is insufficient to determine whether advertising with secondhand smoke or social norms theme influences youth tobacco use.”
From Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews (2016) · cites this paper as [39]
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Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews
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“A review evaluating antitobacco mass media campaigns suggests that these media campaigns can be effective across various racial/ethnic populations for smoking prevention, although the size of the campaign effect may differ by race/ethnicity [39].”
BackgroundGentzke, A. S., Wang, T. W., Cornelius, M. E., Park-Lee, E. Y., Ren, C., Sawdey, M. D., Cullen, K. A., Loretan, C. G., Jamal, A., & Homa, D. M. (2022) · MMWR Surveillance Summaries · doi:10.15585/mmwr.ss7105a1 · Cited by 463
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Mass media interventions for preventing smoking in young people
Carson‐Chahhoud, K., Ameer, F., Sayehmiri, K., Hnin, K., van Agteren, J. E., Sayehmiri, F., Brinn, M. P., Esterman, A., Chang, A. B., & Smith, B. J. (2017) · Cochrane Database of Systematic Reviews · doi:10.1002/14651858.cd001006.pub3 · Cited by 238
Stead, M., Angus, K., Langley, T. E., Katikireddi, S. V., Hinds, K., Hilton, S., Lewis, S., Thomas, J., Campbell, M., Young, B., et al. (2019) · Public Health Research · doi:10.3310/phr07080 · Cited by 190
Metadata
- Authors
- Allen, J. A., Duke, J. C., Davis, K. C., Kim, A. E., Nonnemaker, J. M., & Farrelly, M. C.
- ORCID
- Venue
- American Journal of Health Promotion
- Publisher
- SAGE Publications
- Published
- 2015-11
- Volume
- 30
- Issue
- 2
- Pages
- e71-e82
- ISSN
- 0890-1171 (ISSN-L)
- 2168-6602
- OpenAlex
- W2161250618
- Cited by
- 109
- References
- 57
- Citations by year
- 2026: 4 · 2025: 13 · 2024: 11 · 2023: 9 · 2022: 12 · 2021: 12 · 2020: 8 · 2019: 14 · 2018: 7 · 2017: 7 · 2016: 7 · 2015: 3
- FWCI
- 0.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- American Journal of Health Promotion (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Florida Department of Health
- RTI International
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Smoking Behavior and Cessation
- Social Sciences › Communication › Media Influence and Health
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- mass media campaigns, youth tobacco use, racial and ethnic disparities, socioeconomic status, rural youth
- MeSH terms
- Adolescent, Behavior Therapy, Humans, Mass Media, Health Communication, Tobacco Use
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