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Reading the Popular
Abstract
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
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Citations
Cited by
I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”
Ger, G., & Belk, R. W. (1996) · Journal of Consumer Policy · doi:10.1007/bf00411411 · Cited by 465
Much Ado About Ideas: The Cognitive Factor in Economic Policy
Jacobsen, J. K. (1995) · World Politics · doi:10.1017/s0043887100016117 · Cited by 280
The ‘chav’ phenomenon: Consumption, media and the construction of a new underclass
Hayward, K., & Yar, M. (2006) · Crime, Media, Culture: An International Journal · doi:10.1177/1741659006061708 · Cited by 256
Gaudenzi, S. (2013) · Goldsmiths, University of London · doi:10.25602/gold.00007997 · Cited by 132
(1997) · DSpace@MIT (Massachusetts Institute of Technology) · Cited by 72
Metadata
- Authors
- Fiske, J.
- Venue
- Routledge eBooks
- Publisher
- Routledge
- Published
- 2006-11-22
- OpenAlex
- W1575500101
- Cited by
- 705
- References
- 0
- FWCI
- 59.14
- Type
- book
- Language
- en
- Open access
- closed
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- Fiske, J. (2006). Reading the Popular. Routledge eBooks. https://doi.org/10.4324/9780203132111
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
