Visual Consumption
Abstract
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.
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Claims the paper makes
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
Marketing communication's ubiquity does not necessarily improve one's capacity to see - to actively engage one's senses in reflective analysis.
“Marketing communication's ubiquity does not necessarily improve one's capacity to see - to actively engage one's senses in reflective analysis (Schroeder, 2002).”
From An ethics of representation for international marketing communication (2005) · cites this paper as Schroeder, 2002
Cited by
Sorted by citations
An ethics of representation for international marketing communication
Schroeder, J. E., & Borgerson, J. L. (2005) · International Marketing Review · doi:10.1108/02651330510624408 · Cited by 136 · see citing works
Self-citationDisability in influencer marketing: a complex model of disability representation
Södergren, J., & Vallström, N. (2023) · Journal of Marketing Management · doi:10.1080/0267257x.2022.2144418 · Cited by 65 · see citing works
Resisting media marginalisation: Black women’s digital content and collectivity
Sobande, F., Fearfull, A., & Brownlie, D. (2020) · Consumption Markets & Culture · doi:10.1080/10253866.2019.1571491 · Cited by 62 · see citing works
- Authors
- Schroeder, J.
- Corresponding author
- Schroeder, Jonathan
- ORCID
- Schroeder, Jonathan
- Venue
- Routledge eBooks
- Publisher
- Routledge
- Published
- 2002-09-26
- OpenAlex
- W4206719569
- Cited by
- 308
- References
- 0
- Citations by year
- 2026: 9 · 2025: 10 · 2024: 6 · 2023: 10 · 2022: 9 · 2021: 14 · 2020: 13 · 2019: 20 · 2018: 23 · 2017: 13 · 2016: 13 · 2015: 25 · 2014: 17 · 2013: 18 · 2012: 16
- FWCI
- 35.09
- Type
- book
- Language
- en
- Open access
- closed
- Locations
- Routledge eBooks (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Visual Culture and Art Theory
- Social Sciences › Arts and Humanities › History › Photography and Visual Culture
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- image consumption, consumer behavior, images, brand image, advertising, visual representation, photography, identity, internet, visual perception, visual presentation, corporate image, art history, visual studies
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