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Cited by 764Cultural Studies and PostmodernismEthics and Social Impacts of AIPrivacy, Security, and Data Protection

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The Age of Surveillance Capitalism

Zuboff, Shoshana·2023·Social Theory Re-Wired
DOI 10.4324/9781003320609-27
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Abstract

Behavioral surplus defines Google’s earnings success. In 2016, 89 percent of the revenues of its parent company, Alphabet, derived from Google’s targeted advertising programs. The scale of raw-material flows is reflected in Google’s domination of the internet, processing over 40,000 search queries every second on average: more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide in 2017. Instrumentarian power cultivates an unusual “way of knowing” that combines the “formal indifference” of the neoliberal worldview with the observational perspective of radical behaviorism. Instrumentarianism and Big Other signal the transformation of the market into a project of total certainty, an undertaking that is unimaginable outside the digital milieu, but also unimaginable outside the logic of accumulation that is surveillance capitalism. In the US, local law enforcement has joined the queue of institutions seeking access to instrumentarian power.

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Metadata

Authors
Zuboff, S.
Corresponding author
Zuboff, Shoshana
Venue
Social Theory Re-Wired
Publisher
Routledge
Published
2023-04-28
Pages
203-213
DOI
10.4324/9781003320609-27
OpenAlex
W3143251375
Cited by
764
References
0
Citations by year
2026: 201 · 2025: 151 · 2024: 111 · 2023: 31
FWCI
717.74
Type
book chapter
Language
en
Open access
closed
Locations
Routledge eBooks (publishedVersion)
Topics
  • Social Sciences › Communication › Cultural Studies and Postmodernism
  • Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords
surveillance capitalism, targeted advertising, Google, alphabet, radical behaviorism, neoliberalism, Big Other, search engines, law enforcement access to data, digital capitalism

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