Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 4,009

The DOI matches its Crossref record.

Qualitative Research Methods

·2021·Handbook of Research Methods for Marketing Management
DOI 10.4337/9781788976954.00014
Open this paper in CoChat — free account

Abstract

Introduction Part 1 Background to Qualitative Research 1. Theoretical Frameworks and Sampling in Qualitative Research 2. Rigour and Ethics in Qualitative Research Part 2 Types of Qualitative Research Methods 3. In-depth Interviewing Method 4. Focus Groups 5. Unobtrusive Methods 6. Narrative Inquiry Methodology: Life and Oral History, Life Story and Biographical Research. 7. Memory-work 8. Ethnography 9. Participatory Action Research 10. Qualitative Case Study Research 11. Grounded Theory Research Part 3 Applications of Qualitative Research 12. Researching the 'Vulnerable' 13. Going Online: Doing Qualitative Research in Cyberspace 14. Making Sense of Qualitative Data: Analysis Process 15. Writing a Qualitative Research Proposal 16. Writing a Qualitative Research Report 17. Qualitative Research: New Directions Glossary References

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.4337/9781788976954.00014

Cites

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cited by

See all 4,009

Metadata

Venue
Handbook of Research Methods for Marketing Management
Publisher
Edward Elgar Publishing
Published
2021
Pages
192-192
DOI
10.4337/9781788976954.00014
OpenAlex
W1605916864
Cited by
4,009
References
0
FWCI
652.38
Type
book chapter
Language
en
Open access
closed

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Qualitative Research Methods. https://app.cochat.ai/papers/10.4337/9781788976954.00014
The paper
Qualitative Research Methods. (2021). Handbook of Research Methods for Marketing Management. https://doi.org/10.4337/9781788976954.00014

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.