Belief in Astrology: a social-psychological analysis
Open accessAbstract
Social scientists have suggested several different hypotheses to account for the prevalence of belief in astrology among certain sections of the public in modern times. It has been proposed: (1) that as an elaborate and systematic belief system, astrology is attractive to people with intermediate levels of scientific knowledge [the superficial knowledge hypothesis]; (2) that belief in astrology reflects a kind of 'metaphysical unrest' that is to be found amongst those with a religious orientation but little or no integration into the structures of organized religion, perhaps as a result of 'social disintegration' consequent upon the collapse of community or upon social mobility [the metaphysical unrest hypothesis]; and (3) that belief in astrology is prevalent amongst those with an 'authoritarian character' [authoritarian personality hypothesis]. The paper tests these hypotheses against the results of British survey data from 1988. The evidence appears to support variants of hypotheses (1) and (2), but not hypothesis (3). It is proposed that serious interest or involvement in astrology is not primarily the result of a lack of scientific knowledge or understanding; rather, it is a compensatory activity with considerable attractions to segments of the population whose social world is labile or transitional; belief in astrology may be an indicator of the disintegration of community and its concomitant uncertainties and anxieties. Paradoxical as it may appear, astrology may be part and parcel of late modernity.
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Astrology remains popular and widely consumed in Western countries, as indicated by the persistence of horoscopes in popular media.
“the persistence of horoscopes in popular media confirms that the general public's consumption of astrology remains high.”
From The validity of astrological predictions on marriage and divorce: a longitudinal analysis of Swedish register data (2020) · cites this paper as Bauer & Durant (1997)
The Introduction says horoscopes are read by millions, and §2 reports that 73% of respondents to a 1988 British survey sometimes read a horoscope or personal astrology report. These passages support substantial public consumption, but the paper does not establish that horoscopes persist in popular media or use their presence there to confirm consumption. (LLM, conf=0.85)
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Research works printed but not linked: 4
- Acknowledgement: The 1988 British national survey of public understanding of science is a joint Science Museum/University of Oxford and Community Planning Research (SCPR) project funded by the Economic and Social Research Council, grant numbers: A 09250013 and A 418254007.
- Thomas K (1971) Religion and the Decline of Magic. Studies in popular Beliefs in the 16th and 17th Century, London, Penguin, 337ff.
- Adorno T W (1957) 'The stars down to earth, the Los Angeles Times astrology column, a study in secondary superstition', Jahrbuch fuer Amerikastudien, Heidelberg, 2, 19-88, reprinted in R.Adorno, The stars down to earthand other essays on the irrational in culture, edited Stephen Crook (Routledge, London and New York, 1994).
- Miller J D (1983) 'Scientific literacy: a conceptual and empirical review', Daedalus, 112, 3, 29-48;
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- Authors
- Bauer, M., & Durant, J.
- Affiliations
- Science Museum (GB)
- Venue
- Culture and Cosmos
- Publisher
- Sophia Centre Press
- Published
- 1997-06
- Volume
- 1
- Issue
- 01
- Pages
- 55-71
- OpenAlex
- W3114893751
- Cited by
- 21
- References
- 0
- Citations by year
- 2025: 6 · 2024: 1 · 2023: 1 · 2022: 5 · 2021: 1 · 2020: 2 · 2014: 2
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Culture and Cosmos (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Paranormal Experiences and Beliefs
- Social Sciences › Arts and Humanities › Philosophy › Religious Studies and Spiritual Practices
- Social Sciences › Arts and Humanities › Archeology › Historical, Religious, and Philosophical Studies
- Keywords
- astrology, belief in astrology, pseudoscience, scientific knowledge, social disintegration, authoritarian personality, community, social mobility, late modernity
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