Cited by 1News Media Framing and Political CommunicationJournalism and Media StudiesCommunication and COVID-19 Impact

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To Be or Not to Be: The United News Marathon as a Source of Information and Object of Criticism during the War in Ukraine

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Kitsa, Mariana, Haliv, Oleh·2025·Central European Journal of Communication

Abstract

The article is devoted to the analysis of the phenomenon known as the United Television Marathon (Telethon), which was launched after the beginning of the 2022 full​scale invasion of Russia into Ukraine. Ukraine’s leading nationwide TV channels joined together to inform citizens about events in the country—24/7—around the clock. However, despite the apparent advantages of such a phenomenon, the United Telethon has also been a subject of criticism due to non​compliance with journalistic standards and engagement. In our article, we analyzed the content of the telethon during the most significant events that took place in the Autumn of 2022. For the study, we chose separate slots for all the Ukrainian TV channels involved in the production of the television marathon. The subject of the study concerned the approaches to inviting guests to the audio​visual recording studios of the channels, the indicators (in percentage ratio) regarding specific categories of guests, the tendency of invitations to the guest studios of speakers from political parties, state organizations, and independent experts. The next stage was the analysis of the uniqueness and importance of the information broadcast on the telethon air. To find out how often Ukrainian media refer to information from the telethon as a primary source, we conducted a content analysis of Ukrainian online media regarding the sources of information they refer to in their materials.

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Show all 11 references

Research works printed but not linked: 6

  1. Baker, M. S., Baker, J., & Burkle Jr, F. M. (2023). Russia's Hybrid Warfare in Ukraine Threatens Both Healthcare & Health Protections Provided by International Law. Annals of Global Health, 89(1).
  2. Bell, J. (2023) Understanding the Implications of Hybrid and Non -Linear Warfare. Global Security Review. https://globalsecurityreview.com/hybrid and non linear warfare systematically erases the divide between war peace/
  3. Haque, U., Naeem, A., Wang, S., Espinoza, J., Holovanova, I., Gutor, T., Bazyka, D., Galindo, R., Sharma, S., Kaidashev, I. P., Chumachenko, D., Linnikov, S., Annan, E., Lubinda, J., Korol, N., Bazyka, K., Zhyvotovska, L., Zimenkovsky, A., & Nguyen, U S. D. T. (2022) The human toll and humanitarian crisis of the Russia -Ukraine war: the first 162 days: BMJ Global Health 2022;7:e009550.
  4. Kaldor, M. (2012). New and old wars: Organised violence in a global era. Stanford University Press.
  5. Kulias, I. (2022). A few explanations for critics of the monitoring of the "Edyny Novyni" marathon. Detector Media. Access mode: https://detector.media/shchodenni telenovini/article/198401/2022 04 15 kilka poyasnen dlya krytykiv monitoryngu marafonu iedyni novyny/Mahda, Y. THE MAIN WAR OF THE CENTURY: PRELIMINARY RESULTS. Estonian Journal of Military Studies, 68.
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Metadata

Authors
Kitsa, M., & Haliv, O.
Affiliations
Lviv Polytechnic National University (UA)
Venue
Central European Journal of Communication
Published
2025-08-20
Volume
17
Issue
4(38)
Pages
447-459
ISSN
  • 1899-5101 (ISSN-L)
  • 3071-6837
OpenAlex
W4413351824
Cited by
1
References
11
Citations by year
2026: 1
FWCI
1.91
Type
journal article
Language
en
Open access
Locations
Central European Journal of Communication (publishedVersion, cc-by-sa)
Topics
  • Social Sciences › Communication › News Media Framing and Political Communication
  • Social Sciences › Communication › Journalism and Media Studies
  • Social Sciences › Communication › Communication and COVID-19 Impact
Keywords
Téléthon, Russian invasion of Ukraine, Ukrainian television, journalistic professionalism, independent experts, war reporting, information sources

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CoChat. (2026). Citation check: To Be or Not to Be: The United News Marathon as a Source of Information and Object of Criticism during the War in Ukraine. https://app.cochat.ai/papers/10.51480/1899-5101.17.4(38).712
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Kitsa, M., & Haliv, O. (2025). To Be or Not to Be: The United News Marathon as a Source of Information and Object of Criticism during the War in Ukraine. Central European Journal of Communication. https://doi.org/10.51480/1899-5101.17.4(38).712