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Aliases, creeping, and wall cleaning: Understanding privacy in the age of Facebook
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This paper explores how 20-something Facebook users understand and navigate privacy concerns. Based on a year long ethnographic study in Toronto, Canada, this paper looks at how - contrary to many mainstream accounts - younger users do indeed care about protecting and controlling their personal information. However, their concerns revolve around what I call social privacy, rather than the more conventional institutional privacy. This paper also examines the somewhat subversive practices which users engaged in to enhance their own social privacy, and in some cases, violate that of others. Finally, this paper examines some of the reasons that users may continue using the site, despite privacy concerns.
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“Importantly, Raynes-Goldie (2010) refers to the distinction between social privacy and institutional privacy: social privacy refers to instances when known individuals are involved, whereas institutional privacy refers to how institutions manage personal data.”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as Raynes-Goldie (2010)
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Metadata
- Authors
- Raynes-Goldie, K.
- Venue
- First Monday
- Publisher
- University of Illinois Libraries
- Published
- 2010-01-02
- ISSN
- 1396-0458 (ISSN-L)
- 1396-0466
- OpenAlex
- W2081455579
- Cited by
- 369
- References
- 0
- Citations by year
- 2026: 6 · 2025: 14 · 2024: 14 · 2023: 15 · 2022: 26 · 2021: 23 · 2020: 23 · 2019: 25 · 2018: 30 · 2017: 16 · 2016: 28 · 2015: 31 · 2014: 31 · 2013: 31 · 2012: 33
- FWCI
- 90.21
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Locations
- First Monday (publishedVersion)
- eSpace (Curtin University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Communication › Media and Digital Communication
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- Facebook, privacy, social privacy, young users, personal data control, online social networking, privacy practices, user behavior
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