The impact of digital financial literacy on the adoption of financial technology in rural areas of Vietnam
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This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.
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Indirectly, digital financial literacy influences perceived usefulness through cognitive evaluations and operates via trust-mediated pathways, which shape users' risk perceptions and their confidence in Fintech providers.
“Indirectly, DFL influences perceived usefulness through cognitive evaluations and operates via trust-mediated pathways, which shape users' risk perceptions and their confidence in Fintech providers [38].”
From Enhancing Digital Financial Literacy and Digital Trust for Sustainable Online Loan Adoption among Micro-Entrepreneurs in Developing Economies (2026) · cites this paper as [38]
The Regression Analysis (section 5.3; page unavailable) reports a positive effect of digital financial literacy on intention to use FinTech, not on perceived usefulness. The Literature Review (section 2; page unavailable) mentions risk perception and indirect effects through attitudes in other studies, but our copy does not establish the claimed cognitive-evaluation or trust-mediated pathways. Searches for perceived usefulness, trust, and confidence in providers found no passage connecting them to digital financial literacy in the claimed way. (LLM, conf=0.73)
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References 1 · Cited by 4
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- Authors
- Hung, D. T., & Khoi, T. D. M.
- ORCID
- Hung, Dinh The
- Venue
- Decision Science Letters
- Publisher
- Growing Science
- Published
- 2025
- Volume
- 14
- Issue
- 4
- Pages
- 877-886
- ISSN
- 1929-5804 (ISSN-L)
- 1929-5812
- OpenAlex
- W4414045556
- Cited by
- 4
- References
- 1
- Citations by year
- 2026: 3 · 2025: 1
- FWCI
- 4.02
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by
- Locations
- Decision Science Letters (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
- Social Sciences › Business, Management and Accounting › Accounting › Financial Literacy and Behavior
- Keywords
- digital financial literacy, fintech adoption, rural areas, Vietnam, theory of planned behavior, technology acceptance model, risk perception, performance expectancy, subjective norms, convenience, financial behavior, access to finance
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