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CHANNEL EXPANSION THEORY AND THE EXPERIENTIAL NATURE OF MEDIA RICHNESS PERCEPTIONS.
Abstract
Experiences identified by channel expansion theory as contributing to media-use knowledge bases were hypothesized to be positively related to the perceived richness of a communications channel. We ...
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“Research grounded in Channel Expansion Theory further emphasizes that perceived media richness is not solely determined by technical features, but also by users' experience, skills, and familiarity with both the medium and its communicative norms (Carlson & Zmud, 1999).”
From Classic Communication Theories in the Digital Realm: A Literature Review (2026) · cites this paper as Carlson & Zmud, 1999
In the citing paper
“Channel Expansion Theory (Carlson & Zmud, 1999) holds that perceived richness of a medium can grow as users gain experience not only with the platform but also with the subject matter and the communicative context.”
From Classic Communication Theories in the Digital Realm: A Literature Review (2026) · cites this paper as Carlson & Zmud, 1999
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References 38 · Cited by 1,270
Metadata
- Authors
- Carlson, J. R., & Zmud, R. W.
- Affiliations
- University of Utah (US)
- University of Oklahoma (US)
- ORCID
- Carlson, J. R.
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 1999-04-01
- Volume
- 42
- Issue
- 2
- Pages
- 153-170
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2029226667
- Cited by
- 1,270
- References
- 38
- Citations by year
- 2026: 34 · 2025: 32 · 2024: 33 · 2023: 33 · 2022: 29 · 2021: 46 · 2020: 66 · 2019: 36 · 2018: 48 · 2017: 47 · 2016: 51 · 2015: 43 · 2014: 53 · 2013: 53 · 2012: 68
- FWCI
- 24.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Journal (publishedVersion)
- Topics
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Communication › Interpersonal and Organizational Communication
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- media richness, experiential learning, communication channels
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