Cited by 232

Outsourcing and industrial decline

Bettis, Richard A., Bradley, Stephen P., Hamel, Gary·1992·Academy of Management Perspectives

Abstract

Executive Overview The improper use of outsourcing is playing an important role in the continuing competitive decline of many Western firms. Western managers often view outsourcing as a defensive operational measure. The approach tends to be incremental. A whole series of incremental outsourcing decisions, taken individually, may make economic sense, but collectively they may also represent the surrender of the business's capability to compete. However, properly understood and managed as an overall part of strategy, outsourcing can aid competitiveness. This article, based on the authors' research with firms in North America. Europe, and Asia, discusses the manner in which the improper use of outsourcing can destroy the future of a business, and how the proper use of outsourcing can help build competitive advantage.

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Crossref · 10.5465/ame.1992.4274298

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Authors
Bettis, R. A., Bradley, S. P., & Hamel, G.
Affiliations
  • Southern Methodist University
  • Harvard Business School
  • London Business School
Venue
Academy of Management Perspectives
Published
1992-02
Volume
6
Issue
1
Pages
7-22
ISSN
  • 1558-9080
  • 1943-4529
Cited by
232
References
0
Language
en

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