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Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century
Abstract
Executive Overview A new competitive landscape is developing largely based on the technological revolution and increasing globalization. The strategic discontinuities encountered by firms are transforming the nature of competition. To navigate effectively in this new competitive landscape, to build and maintain competitive advantage, requires a new type of organization. Success in the 21st century organization will depend first on building strategic flexibility. To develop strategic flexibility and competitive advantage, requires exercising strategic leadership, building dynamic core competences, focusing and developing human capital, effectively using new manufacturing and information technologies, employing valuable strategies (exploiting global markets and cooperative strategies) and implementing new organization structures and culture (horizontal organization, learning and innovative culture, managing firm as bundles of assets). Thus, the new competitive landscape will require new types of organization and leaders for survival and global market leadership.
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Zahra, S. A., Ireland, R. D., & Hitt, M. A. (2000) · Academy of Management Journal · doi:10.2307/1556420 · Cited by 2,893
Self-citationINTERNATIONAL ENTREPRENEURSHIP: THE INTERSECTION OF TWO RESEARCH PATHS.
McDougall, P. P., & Oviatt, B. M. (2000) · Academy of Management Journal · doi:10.2307/1556418 · Cited by 1,758
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Hoskisson, R. E., Hitt, M. A., Wan, W. P., & Yiu, D. (1999) · Journal of Management · doi:10.1177/014920639902500307 · Cited by 1,364
Self-citationLu, Y., & Ramamurthy, K. (. (2011) · MIS Quarterly · doi:10.2307/41409967 · Cited by 1,309
Metadata
- Authors
- Hitt, M. A., Keats, B. W., & DeMarie, S. M.
- Venue
- Academy of Management Perspectives
- Publisher
- Academy of Management
- Published
- 1998-11
- Volume
- 12
- Issue
- 4
- Pages
- 22-42
- ISSN
- 1558-9080 (ISSN-L)
- 1943-4529
- OpenAlex
- W2066729912
- Cited by
- 1,131
- References
- 0
- FWCI
- 32.35
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. https://app.cochat.ai/papers/10.5465/ame.1998.1333922
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- Hitt, M. A., Keats, B. W., & DeMarie, S. M. (1998). Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. Academy of Management Perspectives. https://doi.org/10.5465/ame.1998.1333922
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
