The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View
Open accessAbstract
Executive Overview The bottom of the pyramid (BOP) in the global distribution of income has been promoted as a significant opportunity for companies to grow profitably. Under the BOP approach, poor people are identified as potential customers who can be served if companies learn to fundamentally rethink their existing strategies and business models. This involves acquiring and building new resources and capabilities and forging a multitude of local partnerships. However, current BOP literature remains relatively silent about how to actually implement such a step into the unknown. We use two BOP cases to illustrate a strategic framework that reduces managerial complexity. In our view, existing capabilities and existing local BOP models can be leveraged to build new markets that include the poor and generate sufficient financial returns for companies to justify investments.
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Cites
The dynamic resource‐based view: capability lifecycles
Helfat, C. E., & Peteraf, M. A. (2003) · Strategic Management Journal · doi:10.1002/smj.332 · Cited by 4,553
Strategy Research in Emerging Economies: Challenging the Conventional Wisdom*
Wright, M., Filatotchev, I., Hoskisson, R. E., & Peng, M. W. (2005) · Journal of Management Studies · doi:10.1111/j.1467-6486.2005.00487.x · Cited by 1,843
The Millennium Development Goals Report 2010
Nations, U. (2010) · Millennium Development Goals Report · doi:10.18356/00399789-en · Cited by 829
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The business model: Recent developments and future research
Zott, C., Amit, R., & Massa, L. (2011) · Journal of Management · doi:10.1177/0149206311406265 · Cited by 4,790
Business models for sustainable innovation: state-of-the-art and steps towards a research agenda
Boons, F., & Lüdeke-Freund, F. (2013) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2012.07.007 · Cited by 2,469
Building Social Business Models: Lessons from the Grameen Experience
Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010) · Long Range Planning · doi:10.1016/j.lrp.2009.12.005 · Cited by 1,465
A review and typology of circular economy business model patterns
Lüdeke‐Freund, F., Gold, S., & Bocken, N. M. P. (2019) · Journal of Industrial Ecology · doi:10.1111/jiec.12763 · Cited by 1,256
Building Inclusive Markets in Rural Bangladesh: How Intermediaries Work Institutional Voids
Mair, J., Martí, I., & Ventresca, M. J. (2012) · Academy of Management Journal · doi:10.5465/amj.2010.0627 · Cited by 1,207
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Metadata
- Authors
- Seelos, C., & Mair, J.
- Venue
- Academy of Management Perspectives
- Publisher
- Academy of Management
- Published
- 2007-11
- Volume
- 21
- Issue
- 4
- Pages
- 49-63
- ISSN
- 1558-9080 (ISSN-L)
- 1943-4529
- OpenAlex
- W2143194834
- Cited by
- 744
- References
- 3
- FWCI
- 67.08
- Type
- journal article
- Language
- en
- Open access
- green
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- Seelos, C., & Mair, J. (2007). Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View. Academy of Management Perspectives. https://doi.org/10.5465/amp.2007.27895339
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