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Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes
Abstract
We examine small/medium commercial and industrial customers' choices among energy suppliers in conjoint-type experiments. The distribution of customers' willingness to pay is estimated for more than 40 attributes of suppliers, including sign-up bonuses, amount and type of renewables, billing options, bundling with other services, reductions in voltage fluctuations, and charitable contributions. These estimates provide guidance for suppliers in designing service options and to economists in anticipating the services that will be offered in competitive retail energy markets.
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Citations
Cited by
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Wilson, C., & Dowlatabadi, H. (2007) · Annual Review of Environment and Resources · doi:10.1146/annurev.energy.32.053006.141137 · Cited by 818
The Role of Energy in Economic Growth
Stern, D. I. (2011) · Annals of the New York Academy of Sciences · doi:10.1111/j.1749-6632.2010.05921.x · Cited by 617
Generalized random utility model
Walker, J., & Ben-Akiva, M. (2002) · Mathematical Social Sciences · doi:10.1016/s0165-4896(02)00023-9 · Cited by 565
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Oh, W., & Lee, K. (2004) · Energy Economics · doi:10.1016/s0140-9883(03)00030-6 · Cited by 543
Metadata
- Authors
- Goett, A. A., Hudson, K., & Train, K. E.
- Venue
- The Energy Journal
- Publisher
- SAGE Publications
- Published
- 2000-10
- Volume
- 21
- Issue
- 4
- Pages
- 1-28
- ISSN
- 0195-6574 (ISSN-L)
- 1944-9089
- OpenAlex
- W2054012260
- Cited by
- 348
- References
- 0
- FWCI
- 15.28
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes. https://app.cochat.ai/papers/10.5547/issn0195-6574-ej-vol21-no4-1
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- Goett, A. A., Hudson, K., & Train, K. E. (2000). Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes. The Energy Journal. https://doi.org/10.5547/issn0195-6574-ej-vol21-no4-1
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