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Cited by 199

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Big data analytics: turning big data into big money

·2013·Choice Reviews Online

Abstract

Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantageTakes an in-depth look at the financial value of big data analyticsOffers tools and best practices for working with big dataOnce the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

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Metadata

Venue
Choice Reviews Online
Published
2013-04-17
Volume
50
Issue
09
Pages
50-5095-50-5095
ISSN
  • 0009-4978 (ISSN-L)
  • 1523-8253
OpenAlex
W575942744
Cited by
199
References
0
Type
book review
Language
en
Open access
closed

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CoChat. (2026). Citation check: Big data analytics: turning big data into big money. https://app.cochat.ai/papers/10.5860/choice.50-5095
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Big data analytics: turning big data into big money. (2013). Choice Reviews Online. https://doi.org/10.5860/choice.50-5095

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.