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Web Content Strategy in Practice within Academic Libraries
Open accessAbstract
Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries.
Overview
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Claims other papers make about this one
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In the citing paper
“In addition to social justice and student demographics, professional values, outlined in the American Library Association's Bill of Rights, demonstrate the need for academic libraries to adequately serve non-white students.”
From Diversity, Equity & Inclusion Statements on Academic Library Websites: An Analysis of Content, Communication, and Messaging (2021) · cites this paper as [3]
Citations
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Ely, E. (2021) · Information Technology and Libraries · doi:10.6017/ital.v40i4.13353 · Cited by 26
Metadata
- Authors
- McDonald, C., & Burkhardt, H.
- Affiliations
- University of Colorado Boulder (US)
- University of Michigan (US)
- ORCID
- McDonald, Courtney
- Venue
- Information Technology and Libraries
- Publisher
- American Library Association
- Published
- 2021-03-11
- Volume
- 40
- Issue
- 1
- ISSN
- 0730-9295 (ISSN-L)
- 2163-5226
- OpenAlex
- W3139400835
- Cited by
- 8
- References
- 0
- Citations by year
- 2026: 1 · 2024: 2 · 2023: 1 · 2022: 1 · 2021: 3
- FWCI
- 1.58
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Information Technology and Libraries (publishedVersion, cc-by-nc)
- Information Technology and Libraries (Boston College) (acceptedVersion, cc-by-nc)
- Open Access Journals at BC (Boston College) (submittedVersion, cc-by-nc)
- Funders
- University of Colorado Boulder
- Topics
- Social Sciences › Library and Information Sciences › Web and Library Services
- Physical Sciences › Computer Science › Information Systems › Information Architecture and Usability
- Social Sciences › Library and Information Sciences › Library Science and Information
- Keywords
- academic libraries, research libraries, library staff, maturity model, institutional engagement, online surveys, professional practice
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Web Content Strategy in Practice within Academic Libraries. https://app.cochat.ai/papers/10.6017/ital.v40i1.12453
- The paper
- McDonald, C., & Burkhardt, H. (2021). Web Content Strategy in Practice within Academic Libraries. Information Technology and Libraries. https://doi.org/10.6017/ital.v40i1.12453
