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Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status

EASTMAN, JACQUELINE K., EASTMAN, KEVIN L.·2015·Marketing Management Journal
DOI 10.63963/001c.151079
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Abstract

This paper examines the various motivations for consuming status products and proposes a conceptual model of status consumption that incorporates these differing motivations. Specifically, we propose that motivations for status consumption can be external (social) and/or internal (personal). Internal motivations focus on expressing inner values and tastes rather than group concerns, and include hedonism, perfectionism (a desire for quality), and self-reward and may result in more private and/or subtle consumption of status products. External motivations to consumer for status focus on the social effects of owning luxury products and include conspicuous consumption (the Veblen effect), exclusivity (the Snob effect), and social identity (the Bandwagon effect) and may result in more public and/or conspicuous consumption of status products. The managerial and research implications of the model are also explored.

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FIGURE 1 Conceptual Model of Status Consumption
FIGURE 1 Conceptual Model of Status ConsumptionCC-BY · From the PDF

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Research works printed but not linked: 56

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Metadata

Authors
EASTMAN, J. K., & EASTMAN, K. L.
Venue
Marketing Management Journal
Publisher
Marketing Management Association
Published
2015-01-01
Volume
25
Issue
1
ISSN
  • 2329-9762
  • 1534-973X
DOI
10.63963/001c.151079
Cited by
19
References
0
Language
en
Licence
creativecommons.org/licenses/by/4.0 (unspecified)

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CoChat. (2026). Citation check: Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status. https://app.cochat.ai/papers/10.63963/001c.151079
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EASTMAN, J. K., & EASTMAN, K. L. (2015). Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status. Marketing Management Journal. https://doi.org/10.63963/001c.151079