Ooi, Keng-Boon

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., et al. (2022) · International Journal of Information Management

Virtual Reality Applications and ImpactsCultural Studies and Postmodernism

Cited by 2,753

The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions

Ooi, K.-B., Tan, G. W.-H., Al-Emran, M., Al-Sharafi, M. A., Capatina, A., Chakraborty, A., Dwivedi, Y. K., Huang, T.-L., Kar, A. K., Lee, V.-H., et al. (2025) · Journal of Computer Information Systems

Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

Cited by 746

What drives Malaysian m-commerce adoption? An empirical analysis

Tsu Wei, T., Marthandan, G., Yee‐Loong Chong, A., Ooi, K., & Arumugam, S. (2009) · Industrial Management & Data Systems

Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior

Cited by 550

What catalyses mobile apps usage intention: An empirical analysis

Hew, J.-J., Lee, V.-H., Ooi, K.-B., & Wei, J. (2015) · Industrial Management & Data Systems

Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior

Cited by 383

Online banking adoption: an empirical analysis

Yee‐Loong Chong, A., Ooi, K., Lin, B., & Tan, B. (2010) · International Journal of Bank Marketing

Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior

Cited by 343

QR code and mobile payment: The disruptive forces in retail

Yan, L.-Y., Tan, G. W.-H., Loh, X.-M., Hew, J.-J., & Ooi, K.-B. (2021) · Journal of Retailing and Consumer Services

Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior

Cited by 252

Factors affecting the Adoption Level of C-Commerce: An Empirical Study

Chong, A. Y.-L., Lin, B., Ooi, K.-B., & Raman, M. (2009) · Journal of Computer Information Systems

Technology Adoption and User BehaviourERP Systems Implementation and Impact

Cited by 249

Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach

Leong, L.-Y., Hew, T.-S., Ooi, K.-B., Metri, B., & Dwivedi, Y. K. (2023) · Information Systems Frontiers

Technology Adoption and User BehaviourBehavioral Health and Interventions

Cited by 80