Fransen, Marieke L.

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015) · International Journal of Advertising

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 282

Rest in peace? Brand-induced mortality salience and consumer behavior

Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Das, E. (2008) · Journal of Business Research

Death Anxiety and Social ExclusionConsumer Behavior in Brand Consumption and Identification

Cited by 100

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017) · Food Quality and Preference

Consumer Packaging Perceptions and TrendsConsumer Behavior and Marketing Influence

Cited by 84

Consumer Culture as Worldview Defense

Fransen, M. L., Arendsen, J., & Das, E. (2019) · Handbook of Terror Management Theory

Death Anxiety and Social ExclusionConsumer Behavior in Brand Consumption and Identification

Cited by 16

Terror Management Theory in the Consumer Domain: A Systematic Review and Meta‐Analysis on Mortality Salience Driven Consumer Responses

Arendsen, J. L., Brugman, B. C., van Koningsbruggen, G. M., & Fransen, M. L. (2025) · International Journal of Consumer Studies

Death Anxiety and Social ExclusionConsumer Behavior in Brand Consumption and Identification

Cited by 4