Kushwaha, Bijay Prasad
Vellore Institute of Technology University
2 papers on CoChatORCID 0000-0001-5086-3400
Most cited papers
- Verified
Transforming marketing landscapes: a systematic literature review of generative AI using the TCCM model framework
Prasanna, A., & Kushwaha, B. P. (2026) · Management Review Quarterly
AI in Service InteractionsDigital Marketing and Social Media
Cited by 11
- Verified
Generative AI in Marketing: Foundations, Trends, and Future Research Propositions
Prasanna, A., & Kushwaha, B. P. (2025) · Human Behavior and Emerging Technologies
Digital Marketing and Social MediaAI in Service Interactions
Cited by 10
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