Audrezet, Alice
Institut français de la mode
2 papers on CoChatORCID 0000-0003-4124-7379
Most cited papers
- Verified
Authenticity under threat: When social media influencers need to go beyond self-presentation
Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020) · Journal of Business Research
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Cited by 1,452
- Verified
The authentic virtual influencer: Authenticity manifestations in the metaverse
Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B. (2024) · Journal of Business Research
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Cited by 254
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