Authenticity under threat: When social media influencers need to go beyond self-presentation

The "what" and "why" of goal pursuits: Human needs and the self-determination of behavior

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Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

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Users of the world, unite! The challenges and opportunities of Social Media

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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

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The authentic personality: a theoretical and empirical conceptualization and the development of the authenticity scale

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Online personal branding: Processes, challenges, and implications

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The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Ki, C. ‘., & Kim, Y. (2019) · Psychology & Marketing · doi:10.1002/mar.21244 · Cited by 749 · see citing works

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022) · International Journal of Advertising · doi:10.1080/02650487.2021.1964226 · Cited by 265 · see citing works

The authentic virtual influencer: Authenticity manifestations in the metaverse

Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114325 · Cited by 254 · see citing works

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.05.011 · Cited by 181 · see citing works

Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination

Femenia-Serra, F., & Gretzel, U. (2020) · Information and Communication Technologies in Tourism 2020 · doi:10.1007/978-3-030-36737-4_6 · Cited by 118 · see citing works

How social media influencers impact consumer collectives: an embeddedness perspective

Mardon, R., Cocker, H., & Daunt, K. (2023) · Journal of Consumer Research · doi:10.1093/jcr/ucad003 · Cited by 82 · see citing works

Do the metrics matter? An experimental investigation of Instagram influencer effects on mood and body dissatisfaction

Lowe-Calverley, E., & Grieve, R. (2021) · Body Image · doi:10.1016/j.bodyim.2020.10.003 · Cited by 78 · see citing works

Past, present, and future scene of influencer marketing in hospitality and tourism management

Polat, E., Çelik, F., Ibrahim, B., & Gursoy, D. (2024) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2024.2317741 · Cited by 73 · see citing works

The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

Jung, N., & Im, S. (2021) · International Journal of Advertising · doi:10.1080/02650487.2021.1991107 · Cited by 60 · see citing works

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

Cheng, M. (., & Zhang, S. (2025) · Management Science · doi:10.1287/mnsc.2023.00193 · Cited by 43 · see citing works

When social media meets destination marketing: The mediating role of attachment to social media influencer

Zhu, C., Fong, L. H. N., Liu, C. Y. N., & Song, H. (2023) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-04-2022-0119 · Cited by 39 · see citing works

Wear in or wear out: how consumers respond to repetitive influencer marketing

Geng, R., Chen, X., & Wang, S. (2024) · Internet Research · doi:10.1108/intr-01-2022-0075 · Cited by 34 · see citing works

Green Branding in the Digital Era: The Role of Influencer Credibility and Greenwashing in Shaping Brand Authenticity, Trust and Purchase Intentions

Poulis, A., Theodoridis, P., & Zacharatos, T. (2026) · Sustainability · doi:10.3390/su18010451 · Cited by 23 · see citing works

What Influences Users’ Intention to Share Works in Designer-Driven User-Generated Content Communities? A Study Based on Self-Determination Theory

Song, H., Wei, J., & Jiang, Q. (2023) · Systems · doi:10.3390/systems11110540 · Cited by 13 · see citing works

Body perception and frequency of exposure to advertising on social networks among adolescents

Feijoo, B., Cambronero-Saiz, B., & Miguel-San-Emeterio, B. (2023) · El Profesional de la información · doi:10.3145/epi.2023.may.18 · Cited by 12 · see citing works

Endorsement Rate in Influencer Marketing

Li, Y., Gao, A. Y., Gu, F. F., & Leung, F. F. (2026) · Journal of Marketing · doi:10.1177/00222429261422744 · Cited by 1 · see citing works