Rifon, Nora J.

Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads

Choi, S. M., & Rifon, N. J. (2002) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 248

Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response

Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012) · Journal of Advertising

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Cited by 123