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Cited by 123Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationEnvironmental Education and Sustainability

Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response

Tucker, Elizabeth M., Rifon, Nora J., Lee, Eun Mi, Reece, Bonnie B.·2012·Journal of Advertising
DOI 10.1080/00913367.2012.10672454
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Abstract

The overarching goal of this study is to clarify how individual characteristics may influence consumers to be more or less receptive to ecologically themed ad claims. An experiment compares the effectiveness of strong and weak green product claims with a cause-related marketing strategy to advertise a “green” product. The results suggest that consumers with positive attitudes toward environmental protection are equally receptive to all conditions tested. An analysis using a theoretically based structural equation model points to the important role played by perceived consumer effectiveness in creating positive responses.

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Crossref · 10.1080/00913367.2012.10672454

Cites

76 of 76 references verified0 citation errors · 0 not checkable

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This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • Attitudes toward ads is an essential predictor of the formation of attitudes toward brands.

    “Because attitudes toward ads has emerged as an essential predictor of the formation of attitudes toward brands (e.g., Matthes, Wonneberger, and Schmuck 2014; Hartmann and Apaolaza-Ib a ~ nez 2012; Tucker et al. 2012)”

    From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Tucker et al. 2012

  • The credibility of the claim influences the credibility of the advertisement, and thus consumer attitudes to the ad and the brand.

    “To the extent that the credibility of the claim influences the credibility of the advertisement (Lutz, MacKenzie and Belch, 1983), and thus consumer attitudes to the ad and the brand (MacKenzie and Lutz, 1989; Tucker et al ., 2012), the question of how claim credibility might be ensured and enhanced is fundamental to the development of effective advertising.”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Tucker et al ., 2012

  • Claim specificity might ultimately be expected to contribute to a change in attitude to the advertisement and the brand by enhancing the perceived credibility of the claim, and thus the ad.

    “Whilst claim specificity might ultimately be expected to contribute to a change in attitude to the advertisement and the brand (Alniacik and Yilmaz, 2012; Davis, 1993), it is theoretically presumed to do so by enhancing the perceived credibility of the claim, and thus the ad (Lutz, MacKenzie and Belch, 1983; Pomering and Johnson, 2009; Tucker et al. , 2012).”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Tucker et al. , 2012

  • The perceived credibility of the green advertisement is a key antecedent of attitudes towards the ad and the brand.

    “In line with other forms of advertising, the perceived credibility of the green advertisement is a key antecedent of attitudes towards the ad and the brand (Choi and Rifon, 2002; MacKenzie and Lutz, 1989; Tucker et al. , 2012).”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Tucker et al. , 2012

  • Claim credibility was measured by way of a seven-point semantic differential scale, adapted from Beltramini and Evans (1985) and similar to that used by Tucker et al. (2012; where α = .93).

    “Claim credibility was measured by way of a seven-point semantic differential scale, adapted from Beltramini and Evans (1985) and similar to that used by Tucker et al. (2012; where α = .93).”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Tucker et al., 2012

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Related

Authors
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B.
Affiliations
Michigan State University (US)
ORCID
Lee, Eun Mi
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
2012-12
Volume
41
Issue
4
Pages
9-23
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.2012.10672454
OpenAlex
W2242992959
Cited by
123
References
78
Citations by year
2026: 4 · 2025: 6 · 2024: 8 · 2023: 17 · 2022: 14 · 2021: 13 · 2020: 11 · 2019: 10 · 2018: 9 · 2017: 8 · 2016: 13 · 2015: 6 · 2014: 3
FWCI
8.21
Type
journal article
Language
en
Open access
closed
Locations
Journal of Advertising (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
Keywords
green advertising, consumer receptivity, cause-related marketing, environmental attitudes, perceived consumer effectiveness, advertising effectiveness, individual differences

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

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