Boerman, Sophie C.

Online behavioral advertising: A literature review and research agenda

Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017) · Journal of Advertising

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 607

“This post is sponsored”: effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 581

Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts

Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018) · Journal of Computer-Mediated Communication

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 215

When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Boerman, S. C., Kruikemeier, S., & Bol, N. (2021) · Computers in Human Behavior Reports

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 80

Follow, filter, filler? Social media usage and cosmetic procedure intention, acceptance, and normalization among young adults

Hermans, A.-M., Boerman, S. C., & Veldhuis, J. (2022) · Body Image

Body Image and Dysmorphia StudiesImpact of Technology on Adolescents

Cited by 63

Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Voorveld, H. A. M., Meppelink, C. S., & Boerman, S. C. (2024) · International Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 62

Breaching the contract? Using social contract theory to explain individuals' online behavior to safeguard privacy

Kruikemeier, S., Boerman, S. C., & Bol, N. (2020) · Media Psychology

Privacy, Security, and Data ProtectionInformation and Cyber Security

Cited by 54

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire

Segijn, C. M., Kim, E., Lee, G., Gansen, C., & Boerman, S. C. (2024) · International Journal of Research in Marketing

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 21

When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness

Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2023) · Journal of Marketing Communications

Privacy, Security, and Data ProtectionMarketing and Advertising Strategies

Cited by 19

Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults

Boerman, S. C., & Segijn, C. M. (2022) · Journal of Interactive Advertising

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 17