Lilly, Bryan

University of Wisconsin–Oshkosh

1 paper on CoChatORCID 0000-0003-2233-4637

Most cited papers

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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, A., Lilly, B., & Babakus, E. (2013) · Journal of the Academy of Marketing Science
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Cited by 448

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