Prabhu, Jaideep

Service innovation in the digital age: Key contributions and future directions

Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015) · MIS Quarterly

Service and Product InnovationDigital Innovation in Industries

Cited by 956

The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting

Ranaweera, C., & Prabhu, J. (2003) · International Journal of Service Industry Management

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 700

The influence of business strategy on new product activity: the role of market orientation

Frambach, R. T., Prabhu, J., & Verhallen, T. M. M. (2003) · International Journal of Research in Marketing

Innovation and Knowledge ManagementBusiness Strategies and Innovation

Cited by 261