Cited by 261Innovation and Knowledge ManagementBusiness Strategies and InnovationMarketing and Advertising Strategies

The influence of business strategy on new product activity: the role of market orientation

Open access
Frambach, Ruud T, Prabhu, Jaideep, Verhallen, Theo M.M·2003·International Journal of Research in Marketing

Integrity signals

Registry

Crossref · 10.1016/j.ijresmar.2003.03.003

Cites

102 of 102 references verified0 citation errors · 0 not checkable

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  • The extracted variance for each of the constructs exceeds the squared correlation except for 'health consciousness' with respect to its correlation with 'organic food identity' (variance, health consciousness=0.45 < squared correlation health consciousness-organic food identity=0.67), although the latter is below the suggested threshold of 0.85.

    “When disregarding the control variables (i.e., these were included in the study because of their anticipated high correlations with model constructs) an examination of Table 3 shows that the extracted variance for each of the constructs exceeds the squared correlation except for 'health conscioussness' with respect to its correlation with 'organic food identity' (variance, health consciousness=0.4”

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Authors
Frambach, R. T., Prabhu, J., & Verhallen, T. M. M.
Affiliations
  • Vrije Universiteit Amsterdam (NL)
  • University of Cambridge (GB)
  • Tilburg University (NL)
Corresponding author
Frambach, Ruud T
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2003-12
Volume
20
Issue
4
Pages
377-397
ISSN
0167-8116 (ISSN-L)
OpenAlex
W1992617194
Cited by
261
References
92
Citations by year
2026: 1 · 2025: 7 · 2024: 14 · 2023: 10 · 2022: 14 · 2021: 12 · 2020: 16 · 2019: 11 · 2018: 14 · 2017: 14 · 2016: 16 · 2015: 20 · 2014: 14 · 2013: 17 · 2012: 14
FWCI
22.13
Type
journal article
Language
en
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • Research portal (Tilburg University) (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
  • Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
  • VU Research Portal (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
business strategy, new product development, new product launch, market orientation, customer orientation, competitor orientation, cost leadership, product differentiation, focus strategy, manufacturing companies

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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