The influence of business strategy on new product activity: the role of market orientation
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The extracted variance for each of the constructs exceeds the squared correlation except for 'health consciousness' with respect to its correlation with 'organic food identity' (variance, health consciousness=0.45 < squared correlation health consciousness-organic food identity=0.67), although the latter is below the suggested threshold of 0.85.
“When disregarding the control variables (i.e., these were included in the study because of their anticipated high correlations with model constructs) an examination of Table 3 shows that the extracted variance for each of the constructs exceeds the squared correlation except for 'health conscioussness' with respect to its correlation with 'organic food identity' (variance, health consciousness=0.4”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Frambach et al., 2003
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- Authors
- Frambach, R. T., Prabhu, J., & Verhallen, T. M. M.
- Affiliations
- Vrije Universiteit Amsterdam (NL)
- University of Cambridge (GB)
- Tilburg University (NL)
- Corresponding author
- Frambach, Ruud T
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2003-12
- Volume
- 20
- Issue
- 4
- Pages
- 377-397
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W1992617194
- Cited by
- 261
- References
- 92
- Citations by year
- 2026: 1 · 2025: 7 · 2024: 14 · 2023: 10 · 2022: 14 · 2021: 12 · 2020: 16 · 2019: 11 · 2018: 14 · 2017: 14 · 2016: 16 · 2015: 20 · 2014: 14 · 2013: 17 · 2012: 14
- FWCI
- 22.13
- Type
- journal article
- Language
- en
- Open access
- Licence
- Locations
- International Journal of Research in Marketing (publishedVersion)
- Research portal (Tilburg University) (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
- VU Research Portal (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- business strategy, new product development, new product launch, market orientation, customer orientation, competitor orientation, cost leadership, product differentiation, focus strategy, manufacturing companies
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