Bai, Rubing

How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

Wang, H., Ma, B., & Bai, R. (2019) · Sustainability

Environmental Sustainability in BusinessSustainable Supply Chain Management

Cited by 238

The spillover effect of greenwashing behaviours: an experimental approach

Wang, H., Ma, B., & Bai, R. (2020) · Marketing Intelligence & Planning

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Cited by 116

How does perceived severity of COVID-19 influence purchase intention of organic food?

Wang, H., Ma, B., Cudjoe, D., Bai, R., & Farrukh, M. (2022) · British Food Journal

Organic Food and AgricultureCOVID-19 Pandemic Impacts

Cited by 42

Exploring purchase intentions of new energy vehicles: Do “mianzi” and green peer influence matter?

Zhao, H., Bai, R., Liu, R., & Wang, H. (2022) · Frontiers in Psychology

Electric Vehicles and InfrastructureEnvironmental Sustainability in Business

Cited by 26