Gwinner, Kevin P.

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 5,916

Relational Benefits in Services Industries: The Customer's Perspective

Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 2,347

Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 2,301

Understanding and managing customer relational benefits in services: a meta-analysis

Gremler, D. D., Van Vaerenbergh, Y., Brüggen, E. C., & Gwinner, K. P. (2020) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 148

Relational benefits research: a synthesis

Gremler, D. D., & Gwinner, K. P. (2015) · Handbook on Research in Relationship Marketing

Customer Service Quality and LoyaltyInnovation and Knowledge Management

Cited by 20