Calder, Bobby J.

Designing Research for Application

Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981) · Journal of Consumer Research

Business Strategies and Management ResearchConsumer Behavior and Market Dynamics

Cited by 1,806

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,040

Self-perception of intrinsic and extrinsic motivation.

Calder, B. J., & Staw, B. M. (1975) · Journal of Personality and Social Psychology

Motivation and Self-Concept in SportsHuman Behavior and Motivation

Cited by 446

Engagement with Online Media

Davis Mersey, R., Malthouse, E. C., & Calder, B. J. (2010) · Journal of Media Business Studies

Journalism and Media StudiesMedia and Digital Communication

Cited by 261

How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

Calder, B. J., Isaac, M. S., & Malthouse, E. C. (2016) · Journal of Advertising Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 169

The relation of cognitive and memorial processes to persuasion in a simulated jury trial

Calder, B. J., Insko, C. A., & Yandell, B. (1974) · Journal of Applied Social Psychology

Jury Decision Making ProcessesPsychology of Social Influence

Cited by 139

The Effects of Media Context Experiences On Advertising Effectiveness

Malthouse, E. C., Calder, B. J., & Tamhane, A. (2007) · Journal of Advertising

Marketing and Advertising StrategiesConsumer Market Behavior and Pricing

Cited by 122