The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Engagement with Online Media
Abstract
Engagement has emerged as an important concept for newsorganizations. Yet lack of agreement within the industry and the academy on the definition of engagement has left news companies vulnerable to the definitions dictated by advertisers, who focus on brand placement not news content. This paper relies on quantitative and qualitative methodologies to define online engagement as a collection ofexperiences, illustrates that there are actually two important types of engagement (personal and social-interactive engagement) for media companies, and demonstrates their predictive validity by showing bothare associated with readership.
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The conceptualization of engagement used in this study was demonstrated to be predictive of advertising effectiveness.
“Third, this conceptualization of engagement was demonstrated to be predictive of advertising effectiveness (Davis Mersey, Malthouse, and Calder 2010) and thus advances our knowledge of the relation between media engagement and advertising, or social media engagement and social media advertising more specifically.”
From Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018) · cites this paper as Davis Mersey, Malthouse, and Calder 2010
Citations
Cites
Uses and Gratifications Theory in the 21st Century
Ruggiero, T. E. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_02 · Cited by 2,810 · cited 2×
“Then, in the 1960s, scholars directed research toward “[identifying] and [operationalizing] many social and psychological variables that were presumed to be the precursors of different patterns of consumption of gratifications” (Ruggiero, 2000, p. 15).”
BackgroundOn the Use of the Mass Media for Important Things
Katz, E., Haas, H., & Gurevitch, M. (1973) · American Sociological Review · doi:10.2307/2094393 · Cited by 1,639
The Effects of Media Context Experiences On Advertising Effectiveness
Malthouse, E. C., Calder, B. J., & Tamhane, A. (2007) · Journal of Advertising · doi:10.2753/joa0091-3367360301 · Cited by 122
Self-citation
Flagged first, then by citations
Research works printed but not linked: 13
- Berelson, B. (1949). What ‘missing the newspaper’ means. In P. F. Lazarsfeld & F. N. Stanton (Eds.),Communications research(111–129). New York: Harper & Brothers.
- Bogart, L. (1989).Press and public: Who reads what, when, where and why in American newspapers(2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.
- Calder, B. J. (2010). Media concepts. In A. Peck & E. C. Malthouse (Eds.),Medill on Media Engagement. New York: Hampton Press.
- Calder, B. J. and E. C. Malthouse (2008b). Media Brands and Integrated Marketing. In M. Ots (Ed.),Media Brands and Branding. Media Management and Transformation Centre, JIBS Reseach Report No. 2008–1, 89–94.
- Calder, B. J. and Malthouse, E. C. (2005), Experiential Engagement with Online ContentWeb Sites and the Impact of Cross-Media Usage,Proceedings of 12th Worldwide Readership Research Symposium, Prague, October.
- Lazarsfeld, P. F. & Stanton, F. N. (Eds.). (1942).Radio research, 1941. New York: Duell, Sloan & Pearce.
- Lazarsfeld, P. F. & Stanton, F. N. (Eds.). (1944).Radio research, 1942–1943. New York: Arno Press.
- Malthouse, E. C. and A. Peck (2010). Medill on engagement: Introduction. In A. Peck and E. C. Malthouse (Eds.),Medill on Engagement. New York: Hampton Press.
- McLeod, D. M., Kosicki, G. M. & McLeod, J. M. (2002). Resurveying the boundaries of political communication effects. In J. Bryant and D. Zillmann (Eds.).Media effects: Advances in theory and research(215–267). Mahwah, NJ: Lawrence Erlbaum.
- Stone, G. (1987).Examining newspapers: What research reveals about newspapers. Newbury Park, CA: Sage Publications.
- Sylvan, B. (2010). Case Study: The Food Network experience. In A. Peck and E. C. Malthouse (Eds.),Medill on engagement. New York: Hampton Press.
- Waples, D., Berelson, B. & Bradshaw, F. R. (1940).What reading does to people: A summary of evidence on the social effects of reading and a statement of problems for research. Chicago: University of Chicago Press.
- Wolf, K. M. & Fiske, M. (1949). The children talk about comics. In P. F. Lazarsfeld & F. N.Stanton (Eds.),Communications research(3–50). New York: Harper & Brothers.
Cited by
Sorted by citations
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405754 · Cited by 819
Calder, B. J., Isaac, M. S., & Malthouse, E. C. (2016) · Journal of Advertising Research · doi:10.2501/jar-2015-028 · Cited by 169
Self-citation
Metadata
- Authors
- Davis Mersey, R., Malthouse, E. C., & Calder, B. J.
- Affiliations
- Northwestern University (US)
- Venue
- Journal of Media Business Studies
- Publisher
- Informa UK Limited
- Published
- 2010-06
- Volume
- 7
- Issue
- 2
- Pages
- 39-56
- ISSN
- 1652-2354 (ISSN-L)
- 2376-2977
- OpenAlex
- W2089426052
- Cited by
- 261
- References
- 3
- Citations by year
- 2026: 9 · 2025: 12 · 2024: 21 · 2023: 35 · 2022: 25 · 2021: 31 · 2020: 15 · 2019: 23 · 2018: 20 · 2017: 20 · 2016: 17 · 2015: 17 · 2014: 8 · 2013: 3 · 2012: 5
- FWCI
- 8.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Media Business Studies (publishedVersion)
- Topics
- Social Sciences › Communication › Journalism and Media Studies
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- online engagement, news organizations, reader engagement, personal engagement, readership, brand placement, predictive validity
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