Wong, Mun Wai

Universiti Putra Malaysia · University of Technology Malaysia · Swinburne University of Technology

1 paper on CoChat

Most cited papers

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The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
Faculty of Economics and Management, U. P. M. K. L., Lim, X. J., Mohd Radzol, A. R. B., Faculty of Economics and Management, U. P. M. K. L., Cheah, J.-H. (., Azman Hashim International Business School, U. T. M. K. L., Wong, M. W., & Faculty of Health, A. A. D. (2017) · Asian Journal of Business Research
Digital Marketing and Social MediaConsumer Behavior and Marketing Influence
Cited by 679

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