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Cited by 679Digital Marketing and Social MediaConsumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and Identification

The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude

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Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia, Lim, Xin Jean, Mohd Radzol, Aifa Rozaini bt, Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia, Cheah, Jun-Hwa (Jacky), Azman Hashim International Business School, Universiti Teknologi Malaysia Kuala Lumpur, Malaysia, Wong, Mun Wai, Faculty of Health, Arts and Design, Swinburne University of Technology Melbourne, Australia·2017·Asian Journal of Business Research
DOI 10.14707/ajbr.170035
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Abstract

Social media influencers are first explored in the advertising field, particularly to create buzz in the younger markets and further expand social media coverage in businesses.This study is designed to investigate the effectiveness of social media influencers, focusing on source credibility, source attractiveness, product match-up, and meaning transfer.Consumer attitude is proposed to mediate between both the exogenous and endogenous relationships.Data collection was designed using the purposive sampling method and the dataset of 200 respondents was then analysed using PLS-SEM technique.All hypotheses are found to be supported except for source credibility.Mediating effects of consumer attitude are also determined.Implications, limitations, and suggestion for recommended research are further discussed.

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Authors
Faculty of Economics and Management, U. P. M. K. L., Lim, X. J., Mohd Radzol, A. R. B., Faculty of Economics and Management, U. P. M. K. L., Cheah, J.-H. (., Azman Hashim International Business School, U. T. M. K. L., Wong, M. W., & Faculty of Health, A. A. D.
Affiliations
Universiti Putra Malaysia (MY)
ORCID
Venue
Asian Journal of Business Research
Publisher
Asia Business Research Group
Published
2017-12-01
Volume
7
Issue
2
ISSN
1178-8933 (ISSN-L)
DOI
10.14707/ajbr.170035
OpenAlex
W2810800135
Cited by
679
References
0
Citations by year
2026: 53 · 2025: 109 · 2024: 115 · 2023: 123 · 2022: 108 · 2021: 89 · 2020: 50 · 2019: 25 · 2018: 7
FWCI
57.43
Type
journal article
Language
en
Open access
Locations
Asian Journal of Business Research (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
social media influencers, purchase intention, consumer attitudes, mediating effect, source credibility, source attractiveness, meaning transfer, influencer marketing, consumer behavior

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