Verlegh, Peeter W.J.

Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis

Ikonen, I., Sotgiu, F., Aydinli, A., & Verlegh, P. W. J. (2020) · Journal of the Academy of Marketing Science

Consumer Attitudes and Food LabelingConsumer Packaging Perceptions and Trends

Cited by 454

The role of congruency and pleasantness in odor-induced taste enhancement

Schifferstein, H. N. J., & Verlegh, P. W. J. (1996) · Acta Psychologica

Multisensory perception and integrationOlfactory and Sensory Function Studies

Cited by 293

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015) · International Journal of Advertising

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 282

Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response

Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013) · Journal of Consumer Psychology

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 234

Receiver responses to rewarded referrals: the motive inferences framework

Verlegh, P. W. J., Ryu, G., Tuk, M. A., & Feick, L. (2013) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 161

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017) · Food Quality and Preference

Consumer Packaging Perceptions and TrendsConsumer Behavior and Marketing Influence

Cited by 84