Shankar, Venkatesh

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 1,828

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005) · Journal of Marketing

Technology Adoption and User BehaviourPrivacy, Security, and Data Protection

Cited by 1,482

Online trust: a stakeholder perspective, concepts, implications, and future directions

Shankar, V., Urban, G. L., & Sultan, F. (2002) · The Journal of Strategic Information Systems

Technology Adoption and User BehaviourPrivacy, Security, and Data Protection

Cited by 671

Mobile marketing: A synthesis and prognosis

Shankar, V., & Balasubramanian, S. (2009) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 484

Challenges and Future Directions of Computational Advertising Measurement Systems

Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V. (2020) · Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 93