Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
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Lam et al. (2004) conceptualize value as a cognition-based construct and suggest perceived value influences customer loyalty through a cognition-affect-behavior model.
“Lam et al. (2004) conceptualize value as a cognition-based construct and suggest perceived value influences customer loyalty through a cognition-affect-behavior model.”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
Lam et al. (2004) suggest that switching decisions may involve loyalty benefits that have to be given up when the relationship with the service provider ends.
“Lam et al. (2004, p. 297) suggest that switching decisions 'may involve loyalty benefits that have to be given up by a customer when his or her relationship with the service provider ends.'”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
Lam et al. (2004) predict higher switching costs when customers have developed well-known routines and procedures for dealing with a certain organization, which we consider confidence benefits.
“In particular, Lam et al. (2004) predict higher switching costs when customers have developed well-known routines and procedures for dealing with a certain organization, which we consider confidence benefits.”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
Higher switching costs reduce the likelihood that customers leave the organization.
“Switching costs also are associated with customer loyalty: Higher switching costs reduce the likelihood that customers leave the organization (Blut et al. 2015; Lam et al. 2004; Pick and Eisend 2014).”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
Lam et al. (2004) consider switching costs independent of the PV/RQ perspective; Scheer et al. (2010) support a bidimensional model with separate paths from benefit-based dependence and cost-based dependence to loyalty.
“Lam et al. (2004) consider switching costs independent of the PV/RQ perspective; Scheer et al. (2010) support a bidimensional model, with separate paths from benefit-based dependence (i.e., relational benefits) versus cost-based dependence (i.e., switching costs) to loyalty.”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
Relative to B2C customers, B2B customers tend to exhibit lower levels of customer loyalty, more carefully consider the trade-offs between costs and benefits, and focus more on long-term benefits.
“Relative to B2C customers, B2B customers tend to exhibit lower levels of customer loyalty, more carefully consider the trade-offs between costs and benefits, and focus more on long-term benefits (Lam et al. 2004; Palmatier et al. 2006; Ulaga and Eggert 2006).”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Lam et al. 2004
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- Authors
- Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B.
- Affiliations
- Nanyang Technological University (SG)
- University of Maryland, College Park (US)
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2004-07-01
- Volume
- 32
- Issue
- 3
- Pages
- 293-311
- ISSN
- 0092-0703 (ISSN-L)
- 0000-0000
- OpenAlex
- W2002843259
- Cited by
- 1,828
- References
- 64
- Citations by year
- 2026: 21 · 2025: 28 · 2024: 71 · 2023: 76 · 2022: 64 · 2021: 101 · 2020: 98 · 2019: 108 · 2018: 104 · 2017: 110 · 2016: 118 · 2015: 134 · 2014: 151 · 2013: 129 · 2012: 111
- FWCI
- 50.50
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- customer value, customer satisfaction, customer loyalty, switching costs, business-to-business services, mediation, reciprocal effects, courier services
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