Alba, Joseph W.

Dimensions of Consumer Expertise

Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research

Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and Identification

Cited by 4,375

Is memory schematic

Alba, J. W., & Hasher, L. (1983) · Psychological Bulletin

Memory Processes and InfluencesNeurobiology of Language and Bilingualism

Cited by 1,169

How do price fairness perceptions differ across culture?

Bolton, L. E., Keh, H. T., & Alba, J. W. (2010) · Journal of Marketing Research

Consumer Market Behavior and PricingCultural Differences and Values

Cited by 264

The Effects of Frequency Knowledge on Consumer Decision Making

Alba, J. W., & Marmorstein, H. (1987) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Behavior and Marketing Influence

Cited by 257

Price fairness: Good and service differences and the role of vendor costs

Bolton, L. E., & Alba, J. W. (2006) · Journal of Consumer Research

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 178