Mahr, Dominik

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 868

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017) · Journal of the Academy of Marketing Science

Augmented Reality ApplicationsAI in Service Interactions

Cited by 693

The value of social media for innovation: A capability perspective

Muninger, M.-I., Hammedi, W., & Mahr, D. (2019) · Journal of Business Research

Innovation and Knowledge ManagementDigital Marketing and Social Media

Cited by 277

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., & Keeling, D. I. (2019) · Journal of Retailing

Consumer Retail Behavior StudiesAugmented Reality Applications

Cited by 271

Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda

Odekerken-Schröder, G., Mele, C., Russo-Spena, T., Mahr, D., & Ruggiero, A. (2020) · Journal of Service Management

Social Robot Interaction and HRIAI in Service Interactions

Cited by 212

Value co‐creation in online healthcare communities: The impact of patients’ reference frames on cure and care

Van Oerle, S., Lievens, A., & Mahr, D. (2018) · Psychology & Marketing

Health Literacy and Information AccessibilityService and Product Innovation

Cited by 43