Lutz, Richard J.

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Wagner, T., Lutz, R. J., & Weitz, B. A. (2009) · Journal of Marketing

Corporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

Cited by 1,339

Brave new World of Warcraft: a conceptual framework for active escapism

Kuo, A., Lutz, R. J., & Hiler, J. L. (2016) · Journal of Consumer Marketing

Digital Games and MediaConsumer Behavior in Brand Consumption and Identification

Cited by 118

How and when taking pictures undermines the enjoyment of experiences

Nardini, G., Lutz, R. J., & LeBoeuf, R. A. (2019) · Psychology & Marketing

Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification

Cited by 22