Monroe, Kent B.

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Dodds, W. B., Monroe, K. B., & Grewal, D. (1991) · Journal of Marketing Research

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 5,853

The price is unfair! A conceptual framework of price fairness perceptions

Xia, L., Monroe, K. B., & Cox, J. L. (2004) · Journal of Marketing

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 1,474

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Grewal, D., Monroe, K. B., & Krishnan, R. (1998) · Journal of Marketing

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 1,300

Effect-Size Estimates: Issues and Problems in Interpretation

Fern, E. F., & Monroe, K. B. (1996) · Journal of Consumer Research

Meta-analysis and systematic reviewsPsychology Research and Bibliometrics

Cited by 301

Consumers’ perceptions of the fairness of price-matching refund policies

Kukar-Kinney, M., Xia, L., & Monroe, K. B. (2007) · Journal of Retailing

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 174

Effects of price framing on consumers’ perceptions of online dynamic pricing practices

Weisstein, F. L., Monroe, K. B., & Kukar-Kinney, M. (2013) · Journal of the Academy of Marketing Science

Consumer Market Behavior and PricingSupply Chain and Inventory Management

Cited by 146

Is a good deal always fair? Examining the concepts of transaction value and price fairness

Xia, L., & Monroe, K. B. (2010) · Journal of Economic Psychology

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 100