Effect-Size Estimates: Issues and Problems in Interpretation
Abstract
In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or the methodological characteristics of the research. This article reviews the substantive, measurement, and methodological issues that influence the relative magnitude of an empirical effect size. The relationships and transformations between different types of effect-size indicators are presented. It is the thesis of this article that the meaningfulness of an estimated effect size should be interpreted with consideration of the type of research (relational vs. experimental), the anticipated application of the results obtained (effects application vs. theory testing), and the research history in the domain of inquiry. Researchers must be cognizant of the many different causal factors that influence effect size before using the magnitude of an effect for assessing the importance of research results, calculating the statistical power of a test, or synthesizing findings across different studies.
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Student samples are more homogeneous than nonstudent samples.
“Regarding sample type, we anticipate that studies using student samples would tend to evoke stronger relationships than nonstudent studies since student samples are more homogeneous (Fern & Monroe, 1996).”
From A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics (2023) · cites this paper as Fern & Monroe, 1996
The meta-analysis resolves discrepancies in previous research by consolidating the main effects of nostalgia on consumers' sense of pleasantness, self-continuity, attitudes, and behavioral intentions.
“Our meta-analysis resolves these discrepancies (Fern & Monroe, 1996) by consolidating the main effects of nostalgia on consumers' sense of pleasantness, selfcontinuity, attitudes, and behavioral intentions.”
From A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics (2023) · cites this paper as Fern & Monroe, 1996
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- Authors
- Fern, E. F., & Monroe, K. B.
- Affiliations
- Virginia Tech (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1996-09
- Volume
- 23
- Issue
- 2
- Pages
- 89
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2046242095
- Cited by
- 301
- References
- 3
- Citations by year
- 2026: 9 · 2025: 15 · 2024: 19 · 2023: 16 · 2022: 18 · 2021: 9 · 2020: 17 · 2019: 12 · 2018: 6 · 2017: 10 · 2016: 11 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 10
- FWCI
- 9.65
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Meta-analysis and systematic reviews
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Psychology Research and Bibliometrics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Keywords
- effect size, effect size interpretation, statistical power, meta-analysis, evidence synthesis, theory testing, practical significance, measurement challenges, methodological issues
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