Chong, Alain Yee Loong

An updated and expanded assessment of PLS-SEM in information systems research

Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017) · Industrial Management & Data Systems

Psychometric Methodologies and TestingTechnology Adoption and User Behaviour

Cited by 4,043

Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China

Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2019) · Internet Research

Digital Marketing and Social MediaTechnology Adoption and User Behaviour

Cited by 366

Why people participate in the sharing economy: an empirical investigation of Uber

Lee, Z. W. Y., Chan, T. K. H., Balaji, M. S., & Chong, A. Y.-L. (2018) · Internet Research

Sharing Economy and PlatformsTechnology Adoption and User Behaviour

Cited by 305

Factors affecting the Adoption Level of C-Commerce: An Empirical Study

Chong, A. Y.-L., Lin, B., Ooi, K.-B., & Raman, M. (2009) · Journal of Computer Information Systems

Technology Adoption and User BehaviourERP Systems Implementation and Impact

Cited by 249